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Other titles in the Jossey-Bass Business & Management series:

Corporate Comeback (Jossey-Bass Business & Management)

Corporate Comeback (Jossey-Bass Business & Management) Cover

 

Synopses & Reviews

Publisher Comments:

Embark on a journey of historic transformation

Consultant Robert Miles' riveting account of one of business' legendary comebacks is a must for any business leader who intends to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.

Book News Annotation:

In the first chapter, Miles lays out the corporate transformation framework, illustrated with examples from his work with National and other companies. The remainder of the volume provides a detailed account of how he and former National CEO Gil Amelio revitalized National Semiconductor.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Recounting his efforts assisting National Semiconductor stage the era's most stunning transformation, Miles articulates a winning framework that has evolved over the course of a stellar 20-year career. The powerful lessons he shares can help leaders avoid the costly results of trial and error, and face today's transitions armed with insight and experience.

Synopsis:

Consultant Robert Mile's riveting account of one of business' legAndary comebacks is a must for any business leader who intAnds to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.

Description:

Includes bibliographical references (p. 363-371) and index.

Table of Contents

ForewordPrefaceAcknowledgmentsThe Author

Part One: Corporate Transformation: How to Achieve Fundamental Change

1. Leading Corporate Transformation: A General Framework

Part Two: Corporate Transformation in Action: The National Semiconductor Story

2. Reversing the Death Sprial: Launching Change at National

3. Developing a New Vision

4. Creating the Structure and Infrastructure

5. Laying the Tracks for Transformation

6. Cascading the Change

7. Orchestrating the Transformation Process

Part Three: The Vision Journey: Obstacles on the Road to Transformation

8. Gathering Feedback at All Levels

9. Confronting the Leaders: Middle Managers Challenge the Process

10. Refocusing on Customers and Target Markets

11. From Financial Viability to Quantum Revenue Growth: The Transformation Continues

Postscript

Appendixes: Artifacts of the National Transformation

Appendix A: National's Vision White Paper

Appendix B: National's Leading Change Facilitator's Guide

NotesIndex

Product Details

ISBN:
9780787903220
Subtitle:
The Story of Renewal and Transformation at National Semiconductor
Foreword:
Amelio, Gil
Author:
Miles, Robert H.
Author:
Amelio, Gil
Publisher:
Jossey-Bass
Location:
San Francisco :
Subject:
Management
Subject:
Management Science
Subject:
Corporate History
Subject:
Corporate turnarounds
Subject:
Semiconductor industry
Subject:
National Semiconductor Corporation
Subject:
Corporate turnarounds -- United States -- Case studies.
Subject:
Semiconductor industry -- United States -- Management.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Subject:
General & Introductory Business & Management
Copyright:
Edition Number:
1st ed.
Edition Description:
Paperback
Series:
The Jossey-Bass business & management series
Series Volume:
no. 29
Publication Date:
19961010
Binding:
Hardback
Language:
English
Illustrations:
Yes
Pages:
388
Dimensions:
280 x 130 x 30 mm 24.64 oz

Related Subjects

Business » History and Biographies
Business » Human Resource Management
Business » Management

Corporate Comeback (Jossey-Bass Business & Management)
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$ In Stock
Product details 388 pages Jossey-Bass - English 9780787903220 Reviews:
"Synopsis" by , Recounting his efforts assisting National Semiconductor stage the era's most stunning transformation, Miles articulates a winning framework that has evolved over the course of a stellar 20-year career. The powerful lessons he shares can help leaders avoid the costly results of trial and error, and face today's transitions armed with insight and experience.
"Synopsis" by , Consultant Robert Mile's riveting account of one of business' legAndary comebacks is a must for any business leader who intAnds to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.
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