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Other titles in the Jossey-Bass Business & Management series:
Beyond Instruction: Comprehensive Program Planning for Business and Education (Jossey-Bass Business & Management)by William J. Rothwell
Synopses & Reviews
As human resource professional and adult educators scramble to respond to shrinking budgets and greater demands for competency, the role of the program planner becomes increasingly critical in both business and education settings. Yet, in far too many organizations, program planning activities are assigned without regard to sound practice or to the essential competencies necessary — and valuable time, money, and effort are wasted.Beyond Instruction offers a comprehensive overview of the program planning process for both new and experienced "directors of learning" in business, education, and other organizational settings. The book outlines a systematic planning process that analyzes emerging planner roles in business and education, and offers guidance for the full range of planning tasks — including assessing needs, setting goals, monitoring effectiveness, supervising instructors, budgeting, promoting, and recruiting.Drawing on both the authors' own research and the classic models of Houle, Knowles, Boyle, and Nadler, Beyond Instruction provides both a how-to manual for those new to the field and a reference for experienced trainers and educators. Beyond Instruction shows how to:
Both a how-to manual for those new to the field and a reference for experienced trainers and educators, Beyond Instruction outlines a systematic planning process applicable to organized education efforts in a variety of settings. It reviews emerging planner roles in business and education, and offers guidance for the full range of planning tasks — including assessing needs, setting goals, monitoring effectiveness, supervising instructors, budgeting, promoting, and recruiting.
Save time, money, and effort by planning your adult learning programs like a pro. This book outlines a systematic planning process for directors of learning
in business and education and offers comprehensive, hands-on guidance for the full range of planning tasks.
Includes bibliographical references (p. 273-279) and index.
About the Author
WILLIAM J. ROTHWELL is associate professor in The Department of Adult Education, Instructional Systems, and Workforce Education and Development at The Pennsylvania State University. He is the coauthor of Improving On-the-Job Training (1994) and Mastering the Instructional Design Process (1992), both from Jossey-Bass. PETER S. COOKSON is a professor at the Centre for Distance Education at Athabasca University in Alberta, Canada. He is the editor of Recruiting and Retaining Adult Students (Jossey-Bass, 1989).
Table of Contents
The Meaning of Program Planning.
The Context for Comprehensive Program Planning.
EXERCISING PROFESSIONAL RESPONSIBILITY.
Magnifying the Roles of the Program Planner.
Articulating a Working Philosophy of Program Planning.
Enacting a Sense of Ethical Responsibility.
ENGAGING RELEVANT CONTEXTS.
Appraising the Organization's External Environment.
Appraising the Organization's Internal Environment.
Accommodating Participant Characteristics.
Assessing Needs and Negotiating Stakeholders' Interests.
DESIGNING THE PROGRAM.
Setting Goals and Objectives.
Determining Program Success.
Formulating the Instructional Design.
Designating Learning Procedures.
MANAGING ADMINISTRATIVE ASPECTS.
Recruiting and Retaining Program Participants.
Promoting and Marketing Programs.
Budgeting and Financing Programs.
Selecting, Supervising, Evaluating, and Developing Instructors.
Appendix One: Program Planning for Lifelong Education Competency Self-Assessment Form.
Appendix Two: Guidelines for Developing and Implementing a Code of Ethics for Adult Educators.
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