Star Wars Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


Original Essays | June 20, 2014

Lisa Howorth: IMG So Many Books, So Many Writers



I'm not a bookseller, but I'm married to one, and Square Books is a family. And we all know about families and how hard it is to disassociate... Continue »
  1. $18.20 Sale Hardcover add to wish list

    Flying Shoes

    Lisa Howorth 9781620403013

spacer
Qualifying orders ship free.
$1.48
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse Business- Management

More copies of this ISBN

Other titles in the Jossey-Bass Business & Management series:

Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass Business & Management)

by

Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass Business & Management) Cover

 

Synopses & Reviews

Publisher Comments:

Engaging a knowledge workforce. Operating globally in Internet time. Protecting confidentiality and intellectual property in a boundaryless, networked world. How do can communications best serve the new business environment? Beyond Spin suggests that today's organizations can learn from the powerful role journalism has played in transforming societies from controlled political structures to democracies.

Strategic corporate journalism is open, accurate, timely, and strategically weighted news. Organizational communicators are beginning to understand how damaging "spun" information can be to a knowledge workforce. Some have begun to blend journalism with corporate communication strategies and have seen organizational effectiveness improve as a result of the increased trust and credibility that combination can engender.

In a fast-paced, engaging style, authors Markos Kounalakis, Drew Banks, and Kim Daus draw on personal experience with SGI to showcase strategic corporate journalism as the cornerstone of an internal communications model that company has used to keep employees informed throughout a traumatic business and cultural transition. The authors also highlight other companies--such as Microsoft, Arco, J.P. Morgan, and Qualcomm-to demonstrate how they have successfully integrated elements of corporate journalism into their communication practices.

Beyond Spin is an indispensable guide that demonstrates how corporate journalism works strategically and tactically to help companies build an impassioned workforce, weather sudden shocks, manage constant change, and thrive in the long term. By retooling the content, distribution, and style of their communications, companies can create a continuous, credible flow of information and knowledge that keeps them aligned, nimble, innovative, and competitive.

Book News Annotation:

Print and broadcast journalist Kounalakis teams up with two communications specialists to suggest how modern communications can best serve business by applying lessons from the role of journalism in transforming societies from controlled political structures to democracies. They argue that corporate communicators are beginning to realize the damage spin wreaks on credibility among knowledge workers and to adjust their strategies.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Synopsis:

Dieses Buch demonstriert anhand der fesselnden Geschichte von Silicon Graphics (SGI), wie ein Unternehmen mit dem neuen "Corporate Journalism" plötzliche PR Schocks überwinden kann und dabei offen, flexibel und innovativ bleibt. Die gleichzeitige Bekanntgabe der ersten Quartalsverluste und der Ausscheidungsabsicht des visionären SGI-Gründers und CEOs stürzte dieses äußerst erfolgreiche Computerunternehmen in eine tiefe Krise. Doch SGI meisterte diese Krise und schaffte es, die Arbeitsmoral und Motivation seiner Mitarbeiter aufrechtzuerhalten. Aber wie? "Beyond Spin" beschreibt das innerbetriebliche Kommunikationssystem, die Strategie und Philosophie, mit deren Hilfe das Unternehmen die Krise überwunden hat. SGI und auch andere Unternehmen wie z.B. Boeing und Charles Schwab nutzen Intranets, Voicemail und traditionelle Infoblätter, um ihre Mitarbeiter umfassend und umgehend über Neuerungen im Unternehmen zu informieren. Dieses Buch zeigt Ihnen, wie Sie effektive innerbetriebliche Kommunikationssysteme aufbauen, die sich an den Prinzipien des professionellen Journalismus orientieren.

About the Author

MARKOS KOUNALAKIS, a veteran print and network broadcast journalist, has covered wars and revolutions, both civil and technological, and written for Newsweek, the Wall Street Journal, and the Los Angeles Times. He is the author of Defying Gravity: The Making of Newton (1993) and lives in San Francisco. email: NewsScribe@aol.com DREW BANKS, SGI's director of employee communications and integrated performance support, has blAnded his engineering, arts, and business background to architect technology solutions that enable human potential. Drew speaks regularly at professional forums on various intranet-related topics. He lives in San Francisco. email: dbanks@alum.mit.edu KIM DAUS, a former newspaper and magazine publisher, manages worldwide intranet operations and communications strategies at SGI, including Junction, the company's intranet portal site. She speaks internationally on topics such as communication strategies, intranet development, and knowledge management. She lives in Sausalito, California.

Table of Contents

Foreword Preface: The Power of Strategic Corporate Jounalism Prelude: "Headless Body in Topless Boardroom!"

1. THE NEW WORLD Taylorism Macro Sociotechnological Factors Summary

2. COMMUNICATIONS UNPLUGGED Aligned Communications Elements of an Effective Organizational Communication Strategy Considering the Organizational Landscape Summary

3. JOURNALISM IN THE REAL WORLD Why Journalism? Get It First--But Get It Right Openness and a Free Press Weighing News Value Intrinsic Credibility Challenges Corporations Resemble Socity

4. STRATEGIC CORPORATE JOURNALISM Timeliness Accuracy Free Press Weighing News Value The New Corporation Strategic Corporate Journalism

5. CORPORATE JOUNALISM IN ACTION Brief History Examples of Corporate Journalism Progress--and Room to Grow

6. CORPORATE JOURNALISM: A CASE STUDY Stages in the History of SGI (formerly Silicon Graphics) Endnotes: Worldwide Employee Communications FAQ

7. FUTURE WORLD Macro Sociotechnological Trends The Knowledge Economy Communications Trends Legal Trends Societal Journalism and Strategic Corporate Journalism Some Closing Thoughts

Appendix 1: A Guide to Corporate Journalism Appendix 2. Glossary

References The Authors Acknowledgements Index

Product Details

ISBN:
9780787945503
Subtitle:
The Power of Strategic Corporate Journalism
Author:
Kounalakis, Markos
Author:
Daus, Kim
Author:
Banks, Drew
Publisher:
Jossey-Bass
Location:
San Francisco :
Subject:
Journalism
Subject:
Business Communication
Subject:
Communication in management
Subject:
Business Communication - General
Subject:
General Business & Economics
Subject:
organizational development
Copyright:
Edition Number:
1st ed.
Edition Description:
Hardcover
Series:
Jossey-Bass Business & Management Series
Publication Date:
19991022
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
244 x 161 x 24 mm 17.6 oz

Other books you might like

  1. The Business of Journalism New Trade Paper $21.50
  2. Basic Media Writing (6TH 99 Edition) Used Trade Paper $37.00

Related Subjects

Business » Communication
Business » Management

Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass Business & Management) Used Hardcover
0 stars - 0 reviews
$1.48 In Stock
Product details 256 pages Jossey-Bass - English 9780787945503 Reviews:
"Synopsis" by , Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
"Synopsis" by , Dieses Buch demonstriert anhand der fesselnden Geschichte von Silicon Graphics (SGI), wie ein Unternehmen mit dem neuen "Corporate Journalism" plötzliche PR Schocks überwinden kann und dabei offen, flexibel und innovativ bleibt. Die gleichzeitige Bekanntgabe der ersten Quartalsverluste und der Ausscheidungsabsicht des visionären SGI-Gründers und CEOs stürzte dieses äußerst erfolgreiche Computerunternehmen in eine tiefe Krise. Doch SGI meisterte diese Krise und schaffte es, die Arbeitsmoral und Motivation seiner Mitarbeiter aufrechtzuerhalten. Aber wie? "Beyond Spin" beschreibt das innerbetriebliche Kommunikationssystem, die Strategie und Philosophie, mit deren Hilfe das Unternehmen die Krise überwunden hat. SGI und auch andere Unternehmen wie z.B. Boeing und Charles Schwab nutzen Intranets, Voicemail und traditionelle Infoblätter, um ihre Mitarbeiter umfassend und umgehend über Neuerungen im Unternehmen zu informieren. Dieses Buch zeigt Ihnen, wie Sie effektive innerbetriebliche Kommunikationssysteme aufbauen, die sich an den Prinzipien des professionellen Journalismus orientieren.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.