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Other titles in the Jossey-Bass Nonprofit and Public Management Series series:

Listening to Your Donors (Jossey-Bass Nonprofit and Public Management Series)

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Listening to Your Donors (Jossey-Bass Nonprofit and Public Management Series) Cover

 

Synopses & Reviews

Publisher Comments:

What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations.

Book News Annotation:

A marketing research and fundraising consultant for nonprofits offers guidance on winning the support of donors by listening to their needs through thoughtful survey research. Covers a range of practical matters from designing questionnaires to analyzing survey results. Includes ample tables, sample questionnaires, and other tools.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.

Table of Contents

Introduction: How Nonprofits Can Improve Donor Bonding and Increase Income Through Market Research.

Understanding the Many Different Ways to Listen to Your Donors.

An Overview of the Survey Process.

Designing Survey Research.

Designing the Questionnaire.

Designing Individual Questions.

Putting it All Together.

Administering the Survey.

Analyzing the Survey Results.

Preparing an Effective Survey Report.

The Nonprofit Researcher's Toolbox.

Conclusion.

Resource 1: When and How to use a Professional Researcher.

Resource 2: The Nonprofit Researcher's Toolkit.

Product Details

ISBN:
9780787950378
Author:
Campbell, Bruce
Publisher:
Jossey-Bass
Location:
San Francisco :
Subject:
Finance
Subject:
Research
Subject:
Accounting - General
Subject:
Nonprofit Organizations & Charities
Subject:
Nonprofit organizations
Subject:
Fund raising
Subject:
Nonprofit organization
Subject:
Nonprofit organizations -- Finance.
Subject:
Business-Nonprofit
Copyright:
Series:
The Jossey-Bass nonprofit and public management series
Series Volume:
106-152
Publication Date:
July 2000
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
240
Dimensions:
9.28x6.30x.80 in. .96 lbs.

Related Subjects

Business » Accounting and Finance
Business » Nonprofit

Listening to Your Donors (Jossey-Bass Nonprofit and Public Management Series) New Hardcover
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Product details 240 pages Jossey-Bass - English 9780787950378 Reviews:
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