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CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management (Jossey-Bass Nonprofit and Public Management Series)by Alvin H. Reiss
Synopses & Reviews
This practical first aid kit for nonprofits shows how to use "CPR" — Challenge, Plan, Result — to find creative solutions to the challenges they face everyday.
ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College's Arts Management Certificate Program, and "On the Arts" columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel.
In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day.
In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience.
Table of Contents
Getting Your Message Heard.
Making Your Event Special.
Asking for Money.
Involving Your Board and Reaching Your Audiences.
Pursuing The Corporate Dollar.
Employing A Businesslike Approach.
Maximizing Your Grass Roots Potential.
What Our Readers Are Saying
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