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Absolute Beginner's Guide to eBay (Absolute Beginner's Guides)

by

Absolute Beginner's Guide to eBay (Absolute Beginner's Guides) Cover

 

Synopses & Reviews

Publisher Comments:

Absolute Beginner’s Guide to eBay®

Fifth Edition

 

Michael Miller

 

No prior eBay experience necessary!

 

 

Absolute Beginner’s Guide to eBay will show you how to successfully bid and sell on eBay, the world’s largest online auction site. eBay expert Michael Miller walks you through the process of buying and selling any type of item on eBay. You’ll learn how to safely place bids, win auctions with last-minute snipes, buy fixed-priced items in eBay Stores and Half.com, and use My eBay to track all your auction activity. His eBay tips and tricks will also show you how to create great-looking item listings and safely collect credit card payments via PayPal. Absolute Beginner’s Guide to eBay reveals all the secrets necessary to become a thriving eBay user–whether you bid or auction one item a month or a thousand!

 

Who knew how simple eBay can be?

 

Absolute Beginner’s Guide to eBay will have you bidding and selling in online auctions in no time! Here’s a small sample of what you’ll find inside:

  • Learn how to place a last-second “snipe” bid–and win the auction without paying too much
  • Discover how to buy fixed-price items on eBay without bidding
  • Find out how to create eye-catching auction listings, complete with pictures
  • Learn how to use PayPal to accept credit card payments
  • Discover how to pack different types of items–and ship them out cheaply and safely
  • Learn how to design cool-looking listings with eBayTurbo Lister–and track all your auctions with
  • eBay Selling Manager
  • Find out how to find a Trading Assistant to sell your items for you
  • Uncover the secrets of successful eBay buyers and sellers

 

Michael Miller is a top eBay seller and a successful and prolific author. He has a reputation for practical, real-world advice and an unerring empathy for the needs of his readers. Miller has written more than 75 nonfiction books over the past two decades, including Easy eBay, eBay Auction Templates Starter Kit, Tricks of the eBay Masters, and Making a Living from Your eBay Business. He has been interviewed about eBay by Family Circle magazine, Black Enterprise magazine, and numerous radio stations across the country. Miller’s eBay user ID is trapperjohn2000.

 

Category: Collectibles

Covers: eBay

User Level: Beginning

 

Book News Annotation:

On-line auctions are the new indoor hobby of half the computerized world. The largest of them is eBay. There is a strict protocol for buying and selling on eBay and Miller, a successful seller who has written several other books and articles as well as four previous editions of this book, guides the novice through the steps. Two thirds of the book is on selling on eBay and has valuable tips that even the experienced seller will appreciate. With images of the web pages and instructions on where to click, this is non-threatening for the novice. Miller also gives sound advice on how not to get taken and protecting ones identity, credit rating and reputation in this commercial wonderland. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Now updated with all the changes, upgrades, and enhancements that eBay has made over the past two years, this guide is ideal for novice eBay users.

Synopsis:

Absolute Beginner's Guide to eBay has been updated with all the changes, upgrades, and enhancements that eBay has made over the past two years. Why does eBay remain such a popular topic? It's simple: eBay is the number-one online marketplace for both buyers and sellers, in both the online auction and fixed-price formats. And just because eBay itself is a decade old doesn't mean that everyone is already familiar with it. Every day thousands of new buyers and sellers start using eBay for the first time, and need help understanding all the services and features. On any given day there are close to 45 million items listed for sale on the eBay site. For the year 2006, that added up to more than $52 billion worth of merchandise sold from 2.3 billion merchandise listings — or $1650 in sales every second. eBay currently has more than 222 million registered users, almost double the number of users just two years previous. And eBay continues to grow and change. eBay has significantly changed its sell this item listing process, revamped its picture hosting service, added a new Bid Assistant feature to help buyers find items to purchase, added My World personal pages, revamped its community forums, added user blogs, and launched the Kijiji online classifieds site. The company is in the process of launching a new home page, revamped My eBay pages, a new eBay Countdown feature to help monitor the end of auctions, and a refined search function.

About the Author

Michael Mill er is a successful and prolific author and a top eBay seller. He has a reputation for practical, real-world advice and an unerring empathy for the needs of his readers. Mr. Miller has written more than 80 nonfiction books over the past two decades, for Que and other major publishers. His books for Que include Easy eBay, eBay Auction Templates Starter Kit, Tricks of the eBay Masters, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Absolute Beginner’s Guide to Computer Basics. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. You can email Mr. Miller directly at abg-ebay@molehillgroup.com. His website is

located at www.molehillgroup.com, and his eBay user ID is trapperjohn2000.

Table of Contents

Part I: Welcome to eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

 

1 Getting to Know the eBay Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

What eBay Is–And How It Came to Be . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    The eBay Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    How Big Is eBay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Who Sells on eBay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Different Ways to Buy and Sell on eBay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

How eBay Auctions Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

What You Can–And Can’t–Trade on eBay . . . . . . . . . . . . . . . . . . . . . . . . . 12

    eBay’s Product Categories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

    What You Can’t Trade on eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

What’s What (and What’s Where) on eBay . . . . . . . . . . . . . . . . . . . . . . . . . 14

    eBay’s Home Page–For New Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

    eBay’s Home Page–For Registered Users . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

    Where to Find Everything Else: eBay’s Site Map. . . . . . . . . . . . . . . . . . . . . . . 16

    Contacting eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Signing Up: Filling Out eBay’s Registration Form . . . . . . . . . . . . . . . . . . . . 17

    Checklist: Before You Register. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

    Signing Up for Basic Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

    Registering to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

The Costs of Using eBay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

 

2 Protecting Yourself on eBay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Protecting Yourself from Phishing Scams . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Protecting Yourself Against Fraudulent Sellers . . . . . . . . . . . . . . . . . . . . . . 29

Protecting Yourself Against Fraudulent Buyers . . . . . . . . . . . . . . . . . . . . . . 30

 

Part II: Buying on eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

 

3 Browsing and Searching for Merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Browsing or Searching–Which One Is for You? . . . . . . . . . . . . . . . . . . . . . 34

Browsing: The Easy (?) Way to Find Things . . . . . . . . . . . . . . . . . . . . . . . . . 34

Searching: The Powerful Way to Find Things . . . . . . . . . . . . . . . . . . . . . . . 37

    Using eBay’s Basic Search Function . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

    Using Advanced Search. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

    Using the Expanded Find Items Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

    Fine-Tuning Your Search Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

    Complex Searches–For Simpler Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

    Saving Your Searches–And Receiving Notification of New Matching Items. . 42

 

4 Bidding in Online Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Understanding the Bidding Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

    Deciding How Much to Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

    Understanding Proxy Bidding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

How to Read an Item Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

    Title, Number, and Your Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

    Auction Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

    Seller Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

    Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

    Shipping and Return Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

    Payment Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

    Ready to Bid? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Before You Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

    Checklist: Before You Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Just Do It–Placing a Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Bidding in Other Types of Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

    Dutch Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

    Reserve Price Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

What to Do After You’ve Bid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

    Keeping Track of Your Bids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

    Increasing Your Bid Amount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

    Oh, No! You’ve Been Outbid! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

    Retracting a Bad Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

    Bidding in the Final Moments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Five Common Bidding Mistakes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

    Mistake #1: Bidding Too Early . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

    Mistake #2: Bidding Too Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

    Mistake #3: Bidding Too High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

    Mistake #4: Getting Caught Up in a Bidding Frenzy . . . . . . . . . . . . . . . . . . . 64

    Mistake #5: Not Reading the Fine Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

You Won! Now What? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

 

5 Sniping to Win . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

What Sniping Is–And How It Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

Sniping: Pros and Cons. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

Successful Sniping, Step-by-Step. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

Using Automated Sniping Services and Software . . . . . . . . . . . . . . . . . . . . 70

 

6 Using Bid Assistant and Other Bidding Tools. . . . . . . . . . . . . . . . . . . . . . . . 73

Bidding on Similar Items with Bid Assistant . . . . . . . . . . . . . . . . . . . . . . . . 74

Searching for Deals with the Deal Finder. . . . . . . . . . . . . . . . . . . . . . . . . . . 74

Want It Now? Then Ask for It! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

Don’t Like the Price? Then Make an Offer! . . . . . . . . . . . . . . . . . . . . . . . . . 77

 

7 Buying Fixed-Price Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

Get It Quick with Buy It Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

    Understanding Buy It Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

    Purchasing with the Buy It Now Option. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

    Bidding a Lower Price in a Buy It Now Auction . . . . . . . . . . . . . . . . . . . . . . . 81

Buy It Easier with eBay Express. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

Do Your Shopping at eBay Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83

    Browsing and Buying in an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

    Searching eBay Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

Just Like Amazon: Half.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

 

8 Paying for Your Purchase–And Waiting for It to Arrive . . . . . . . . . . . . . . 89

Checklist: After You’ve Won . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

Making Contact with the Seller. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

Calculating the Final Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

Paying for Your Item. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

    Paying by Credit Card–Via PayPal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

    Other Payment Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

    Using Escrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

    Evaluating Different Methods of Payments . . . . . . . . . . . . . . . . . . . . . . . . . . 98

Waiting for Your Doorbell to Ring…. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99

Receiving the Goods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100

Finishing Things Up and Leaving Feedback . . . . . . . . . . . . . . . . . . . . . . . . 100

 

9 Buying Safely . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

Protecting Yourself Before You Buy–With Feedback . . . . . . . . . . . . . . . . 104

    Understanding Feedback. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

    Reading Feedback Comments–And Contacting Other Users . . . . . . . . . . . 105

    Using Feedback to Check Out Sellers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

    Paying Safely. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

Protecting Yourself After the Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

    Getting Help from eBay and PayPal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

    Mediate Conflicts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109

    Beyond eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109

Reporting Inappropriate Behavior. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110

Tips for Protecting Yourself on eBay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

 

10 Secrets of Successful Bidders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113

Secrets for Finding What You Want . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114

    Secret #1: Search, Don’t Browse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114

    Secret #2: Search Smart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114

    Secret #3: Search for Misspellings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115

    Secret #4: Search for Last-Minute Bargains . . . . . . . . . . . . . . . . . . . . . . . . . 115

    Secret #5: Check the Seller’s Other Current Auctions . . . . . . . . . . . . . . . . . 116

Secrets for Winning the Auction–At a Reasonable Price. . . . . . . . . . . . . 116

    Secret #6: Do Your Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

    Secret #7: There’s More Where That Came From. . . . . . . . . . . . . . . . . . . . . 116

    Secret #8: Don’t Show Your Hand. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

    Secret #9: Wait Until the Last Seconds to Bid . . . . . . . . . . . . . . . . . . . . . . . 117

    Secret #10: Watch, Don’t Bid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

    Secret #11: Watch the Finish. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

    Secret #12: Get in Sync. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

    Secret #13: Look for Off-Peak Auctions. . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

    Secret #14: Bid in the Off Season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118

    Secret #15: Put Your Best Foot Forward . . . . . . . . . . . . . . . . . . . . . . . . . . . 118

    Secret #16: Don’t Let the Proxy Bid Things Up . . . . . . . . . . . . . . . . . . . . . . 118

    Secret #17: Know When to Say No. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118

    Secret #18: Check the Seller’s Past Auctions . . . . . . . . . . . . . . . . . . . . . . . . 118

    Secret #19: Bid in Odd Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

Secrets for Safer Bidding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

    Secret #20: Check the Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

    Secret #21: Ask Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

    Secret #22: If It Sounds Too Good to Be True, It Probably Is . . . . . . . . . . . . 119

    Secret #23: Use a Middleman for Expensive Items. . . . . . . . . . . . . . . . . . . . 119

    Secret #24: When You Win It, Inspect It . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

    Secret #25: If You Get Ripped Off, Tell eBay About It . . . . . . . . . . . . . . . . . 120

Secrets That Any Bidder Can Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

    Secret #26: Use the eBay Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

    Secret #27: Use My eBay to Track Your Auctions. . . . . . . . . . . . . . . . . . . . . 120

    Secret #28: Read the Fine Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

    Secret #29: Don’t Forget Shipping Costs… . . . . . . . . . . . . . . . . . . . . . . . . . 121

    Secret #30: …But Don’t Overpay for Shipping . . . . . . . . . . . . . . . . . . . . . . 121

    Secret #31: Pay Quickly. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

    Secret #32: Don’t Be a Deadbeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

    Secret #33: Pay by Credit Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

    Secret #34: Money Orders Cost Money. . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

    Secret #35: Provide All the Information Necessary. . . . . . . . . . . . . . . . . . . . 122

    Secret #36: If It’s Pricy, Insure It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

    Secret #37: Document Everything . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

    Secret #38: Keep a Log. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

    Secret #39: Communicate! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

    Secret #40: Be Nice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

 

Part III: Selling on eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125

 

11 What to Do Before You Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127

Finding Items to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

    Garage Sales and Yard Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

    Flea Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

    Estate Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

    Live Auctions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Vintage and Used Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Thrift Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Discount and Dollar Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Closeout Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Going Out of Business Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Classified Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

    Friends and Family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

    Liquidators and Wholesalers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

    eBay! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131

Picking the Right Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131

Setting the Right Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131

    Set It Low Enough to Be Attractive… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132

    …But Don’t Set It So Low That It’s Not Believable . . . . . . . . . . . . . . . . . . . . 132

    Make Sure You Recover Your Costs… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132

    …But Not So High That You Pay Too High a Listing Fee . . . . . . . . . . . . . . . 133

    Make Sure You Can Live with a Single Bid . . . . . . . . . . . . . . . . . . . . . . . . . 133

Letting Somebody Else Sell It for You. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134

    Finding a Trading Assistant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134

    What to Expect from a Consignment Sale. . . . . . . . . . . . . . . . . . . . . . . . . . 136

 

12 Selling Items via Online Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139

Getting Ready to List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140

    Checklist: Before You List an Item for Auction. . . . . . . . . . . . . . . . . . . . . . . 140

Getting Started: Creating an Item Listing. . . . . . . . . . . . . . . . . . . . . . . . . . 141

    Step 1: Get Ready to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

    Step 2: Start Creating Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

    Step 3: Enter Your Title . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

    Step 4: Pick a Category. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142

    Step 5: Enter Item Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142

    Step 6: Add a Photo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143

    Step 7: Enter Your Item Description. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144

    Step 8: Set Price and Length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

    Step 9: Enter Shipping Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

    Step 10: Enter Payment Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148

    Step 11: Review Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149

Creating Customized Item Listings . . . . . . . . . . . . . . . . . . . . . . . . .  . . 150

    Set a Higher Minimum with a Reserve Price Auction . . . . . . . . . . . . . . . . . . 150

    Sell Larger Quantities with a Dutch Auction . . . . . . . . . . . . . . . . . . . . . . . . 151

    Draw More Attention with Listing Enhancements . . . . . . . . . . . . . . . . . . . . 152

Managing Your Item Listing. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 152

    Editing Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

    Canceling an Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

    Blocking Buyers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154

    Relisting an Item . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154

Five Common Selling Mistakes . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . 155

    Mistake #1: List in the Wrong Category . . . . . . . . . . . . . . . . . . . . . . . . . . . 155

    Mistake #2: Set Too High a Starting Price . . . . . . . . . . . . . . . . . . . . . . . . . . 155

    Mistake #3: Don’t Adequately Describe the Item. . . . . . . . . . . . . . . . . . . . . 156

    Mistake #4: Don’t Include a Picture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

    Mistake #5: Don’t Charge Enough Shipping and Handling . . . . . . . . . . . . . 156

The Auction’s Over! Now What?. . . . . . . . . . . . . . . . . . . . . . . . .  . . . 157

 

13 Selling Items at a Fixed Price . . . . . . . . . . . . . . . . . . . . . . . . . .. . . 159

Add Fixed-Price Selling to Your Auctions with Buy It Now . . . . . . . . . . . 160

Creating Fixed-Price Listings–No Bidding Required . . . . . . . . . . . . . . . . . 161

Fixed-Price Selling with an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . 161

    Do You Qualify? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

    The Costs of Running an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162

    Setting Up Your eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164

Fixed-Price Selling on Half.com . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 164

Fixed-Price Selling with eBay Express . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

Finding Buyers with Want It Now. . . . . . . . . . . . . . . . . . . . . . . . . . .  . . 167

 

14 Creating More Effective Item Listings. . . . . . . . . . . . . . . . . . . .  . . . . 171

Write a Title That SELLS! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172

    Include Key Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172

    Make Your Title Stand Out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

Write the Right Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

    Take All the Space You Need. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173

    First Things First . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174

    The Bare Necessities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174

    Describe It–Accurately . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174

    Stress Benefits, Not Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175

    Break It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175

    Don’t Forget the Fine Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175

    Include Alternative Wording . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176

Making the Grade. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176

    Making a Mint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176

    Getting Graded. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177

    Other Ways to Describe Your Item . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178

Apply Cool Templates with eBay’s Listing Designer . . . . . . . . . . . . . .. . 180

Create Fancy Listings with Listing-Creation Tools . . . . . . . . . . . . .  . . . 181

    Create-Your-Own Listing Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181

    Downloadable Auction Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183

    Auction Listing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184

    Auction Listing Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184

Format Your Listings with HTML. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185

    How HTML Works. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185

    Entering HTML Codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185

    Codes to Format Your Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186

    Codes for Font Type, Size, and Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186

    Codes for Paragraphs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188

    Codes for Line Breaks and Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188

    Codes for Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188

    Codes for Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

    Codes for Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

15 Using Pictures in Your Listings. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . 191

    Checklist: eBay Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

Take a Picture–Or Make a Scan . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

    Tips for Taking Great Product Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

    Scan Instead of Shoot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

    Use eBay’s Stock Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

Edit the Image File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . 197

    Things to Edit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

    Graphics-Editing Software. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

    Resizing Your Photos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

    Resizing Your Files. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

Upload Your Image File to the Internet–Or Use eBay Picture Services . 199

    Using eBay Picture Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199

    Using Another Web Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201

    Adding a Picture Within Your Item Description . . . . . . . . . . . . . . . . . . . . . . 203

 

16 Accepting PayPal and Other Methods of Payment . . . . . . . . . . .. . . 205

Accepting Credit Cards–Via PayPal . . . . . . . . . . . . . . . . . . . . . . .. . . 206

    Signing Up for PayPal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206

    Paying for PayPal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207

    Choosing PayPal in Your New Auction Listing . . . . . . . . . . . . . . . . . . . . . . . 208

    Collecting PayPal Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208

    Withdrawing PayPal Funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209

Accepting Money Orders and Cashier’s Checks . . . . . . . . . . . . . . . . . . 210

Accepting Personal Checks. . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . 210

Accepting C.O.D. Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211

Accepting Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . 211

Which Way Is Best?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . 212

 

17 After the Sale: Concluding the Transaction . . . . . . . . . . . . . . . . .. . . . 213

The Post-Auction Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . 214

    Checklist: After the Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214

Communicating with the Winning Bidder . . . . . . . . . . . . . . . . . . . . . . . . . 214

Accepting Payment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216

Packing and Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 217

Finishing Things Up and Leaving Feedback . . . . . . . . . . . . . . . . . . . . . . 217

Handling Buyer Complaints and Problems . . . . . . . . . . . . . . . . . . . . . . . . 217

What If You Don’t Sell Your Item? . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 219

What If the Buyer Doesn’t Pay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219

 

18 Packing and Shipping Your Items–Cheaply and Safely . . . . . . . . . . . . . . 221

Packing 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . 222

    Essential Packing Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222

    Checklist: Packing Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222

    Where to Find Boxes and Packing Materials . . . . . . . . . . . . . . . . . . . . . . . . 223

    Picking the Right Shipping Container . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

    How to Pack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226

    Packing for International Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228

    How to Seal the Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228

Labeling 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228

    Buying the Right Kinds of Labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228

    How to Create an Idiot-Proof Label . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229

    Printing Labels and Postage on Your Own Computer . . . . . . . . . . . . . . . . . 230

Shipping 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . 232

    Examining the Major Shipping Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

    How to Reduce Shipping Weight–And Shipping Costs . . . . . . . . . . . . . . . 235

    Shipping Large or Heavy Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235

    How to Price Shipping and Handling for Your Item Listings . . . . . . . . . . . . . 236

    How to Track Your Shipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240

    When to Recommend Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240

    What to Do When Things Go Wrong . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240

    Tips for Less Painful Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241

 

19 Dealing with Nonpaying Buyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243

How to Handle Bum Buyers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . 244

    Checklist: Dealing with Deadbeat Bidders . . . . . . . . . . . . . . . . . . . . . . . . . . 244

Contacting an Unresponsive Bidder . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . 244

Filing an Unpaid Item Dispute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . 244

Asking eBay to Refund Your Fees . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . 245

Giving Other Bidders a Second Chance . . . . . . . . . . . . . . . . . . . . . . . . . . . 246

Relisting Your Item . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . 246

 

20 Secrets of Successful Sellers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249

Secrets for Selling and Promoting Your Items . . . . . . . . . . . . . . . . . . . . . . 250

    Secret #1: Research Your Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250

    Secret #2: Go Long… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250

    Secret #3:…Or Create a Short-Term Frenzy . . . . . . . . . . . . . . . . . . . . . . . . . 250

    Secret #4: There’s No Reason to Reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . 250

    Secret #5: Single Items Are Best… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250

    Secret #6:…Although You Can Unload Some Dogs in a Pack . . . . . . . . . . . 251

    Secret #7: Don’t Compete Against Yourself . . . . . . . . . . . . . . . . . . . . . . . . 251

    Secret #8: Start and End in Prime Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251

    Secret #9: End on a Sunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

    Secret #10: Don’t End on a Friday or Saturday Night. . . . . . . . . . . . . . . . . . 252

    Secret #11: Slow Down in the Summer. . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

    Secret #12: Avoid Premature Cancellation. . . . . . . . . . . . . . . . . . . . . . . . . . 253

    Secret #13: Avoid Deadbeats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253

    Secret #14: Accept Credit Cards–Via PayPal . . . . . . . . . . . . . . . . . . . . . . . 253

    Secret #15: Use a Middleman for Expensive Items. . . . . . . . . . . . . . . . . . . . 253

    Secret #16: Promote Your Auctions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253

    Secret #17: Promote Yourself with Your About Me and My World Pages . . 253

Secrets for Creating More Effective Item Listings . . . . . . . . . . . . . . . 254

    Secret #18: Make Your Listing Stand Out . . . . . . . . . . . . . . . . . . . . . . . . . . 254

    Secret #19: Get All the Buzzwords in the Title . . . . . . . . . . . . . . . . . . . . . . 254

    Secret #20: Be Descriptive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254

    Secret #21: Reuse Text That Sells. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . 254

    Secret #22: A Picture Speaks a Thousand Words. . . . . . . . . . . . . . . . . . . . . 254

    Secret #23: Include Shipping and Payment Details . . . . . . . . . . . . . . . . . . . 255

    Secret #24: Remember All Your Shipping Costs . . . . . . . . . . . . . . . . . . . . . 255

    Secret #25: Be Honest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255

Secrets for Managing Your Auctions . . . . . . . . . . . . . . . . . . . . . . . .. . 255

    Secret #26: Use Turbo Lister to Create Your Listings . . . . . . . . . . . . . . . . . . 255

    Secret #27: If You Sell a Lot, Use eBay Selling Manager . . . . . . . . . . . . . . . 256

    Secret #28: Use My eBay to Track Your Auctions. . . . . . . . . . . . . . . . . . . . . 256

Secrets for After the Auction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256

    Secret #29: Communicate Quickly–And Clearly . . . . . . . . . . . . . . . . . . . . . 256

    Secret #30: Wait for the Check to Clear . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

    Secret #31: Ship Promptly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

    Secret #32: If Nobody Buys, Relist–With a Different Description . . . . . . . . 257

    Secret #33: If You Get Stiffed, Ask for a Refund . . . . . . . . . . . . . . . . . . . . . 257

    Secret #34: Don’t Forget About Number Two . . . . . . . . . . . . . . . . . . . . . . . 257

Secrets for Any eBay Seller . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . 257

    Secret #35: Document Everything . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258

    Secret #36: The Customer Is Always Right…. . . . . . . . . . . . . . . . . . . . . . . . 258

    Secret #37: …Or All Sales Are Final. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258

    Secret #38: If It’s a Business, You Pay Taxes . . . . . . . . . . . . . . . . . . . . . . . . . 258

    Secret #39: Join the eBay Community. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

    Secret #40: Be Nice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

 

Part IV: Becoming an eBay Power Seller . . . . . . . . . . . . . . . . . . . . . . . . . .261

 

21 Researching eBay Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . 263

Search eBay’s Completed Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264

Use eBay’s Hot Categories Report. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264

Search eBay’s Marketplace Research Database . . . . . . . . . . . . . . . . . . . . . 265

Take eBay’s Pulse. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266

Discover the Most Popular Searches. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267

Use Third-Party Research Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268

    AuctionIntelligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268

    eSeller Street. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268

    Get4It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

    HammerTap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

    Mpire Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269

    Terapeak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270

    Vendio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270

 

22 Using eBay’s Selling Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

Using Turbo Lister to Create Auction Listings . . . . . . . . . . . . . . . . . . . . . . 274

    Configuring Turbo Lister . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274

    Creating an Item Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275

    Creating Listings with Prefilled Information . . . . . . . . . . . . . . . . . . . . . . . . . 276

    Uploading Your Listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277

Using Selling Manager to Manage Your Auctions. . . . . . . . . . . . . . . . . . . 279

    Basic Versus Pro: Which One for You?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279

    Using Selling Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279

    Sending Buyer Emails . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281

    Receiving Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282

    Printing Invoices and Shipping Labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283

    Leaving Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283

    Archiving Completed Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 284

Using Blackthorne to Create and Manage Your Auctions. . . . . . . . . . . . . 284

 

23 Using Other Selling Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . 287

Understanding eBay Selling Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288

Selling Management Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

    All My Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

    Auction Lizard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

    Auction Wizard 2000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

    AuctionSage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

    AuctionTamer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289

    Shooting Star . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

Selling Management Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

    Auction Hawk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

    Auctiva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

    eHarbors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

    inkFrog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291

    Vendio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291

 

24 Selling Internationally . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293

Pros and Cons of Selling Internationally . . . . . . . . . . . . . . . . . . . . . . . . . . 294

Selling Outside the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295

    Communicating with International Bidders . . . . . . . . . . . . . . . . . . . . . . . . . 295

    Accepting Foreign Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295

    Shipping Across Borders–And Oceans . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296

eBay’s International Marketplaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297

 

25 Opening a Trading Assistant Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301

How to Become an eBay Trading Assistant . . . . . . . . . . . . . . . . . . . . . . . . 302

Setting Up Shop–And Setting Prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

    Create a Consignment Contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

    Set Your Fee Schedule. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

    Consider Opening a Drop-Off Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304

    Go the Franchise Route. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305

Running Your Trading Assistant Business. . . . . . . . . . . . . . . . . . . . . . . . . . 306

    Finding Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306

    Taking Possession of the Merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306

    Managing the Auction Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307

    Packing and Shipping–And Settling with the Client . . . . . . . . . . . . . . . . . . 307

 

26 Making a Living from eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 309

Becoming an eBay PowerSeller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310

Turning Your Online Auctions into a Real Business. . . . . . . . . . . . . . . . . . 311

Maintaining Your Sales Inventory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312

Automating Your Auction Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313

Tracking Revenues and Costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 314

Promoting Your Online Auctions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315

 

Part V: Participating in the eBay Community . . . . . . . . . . . . . . . . . . . . . .317

 

27 Managing Your eBay Activity with My eBay . . . . . . . . . . . . . . . . . . . . . . . 319

My eBay’s Home Page: My eBay Today . . . . . . . . . . . . . . . . . . . . . . . . . . . 320

Managing Your Buying and Bidding Activity with the Buying View. . . . 321

Managing Your Selling Activity with the Selling View . . . . . . . . . . . . . . . 322

Viewing Saved Searches and Favorites with the Saved Stuff View . . . . 323

Reading Messages and Announcements with My Messages . . . . . . . . . . 323

Managing Your eBay Account with My Account Links . . . . . . . . . . . . . . . 324

 

28 Creating Your Own eBay Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 327

Introducing Yourself with an About Me Page . . . . . . . . . . . . . . . . . . . . . . 328

    Creating Your Own About Me Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 328

    Publicizing Your eBay Auctions with About Me. . . . . . . . . . . . . . . . . . . . . . 330

Welcome People to Your World with eBay’s My World Page. . . . . . . . . . 330

 

29 Communicating with Other Users in Groups, Boards, and Blogs . . . . . . . 333

Discuss Important Topics on eBay’s Discussion Boards . . . . . . . . . . . . . . . 334

Talk with Other Users in eBay’s Chat Rooms . . . . . . . . . . . . . . . . . . . . . . . 335

Find Others with Similar Interests in eBay Groups . . . . . . . . . . . . . . . . . . 335

Connect with People Like You in eBay’s Neighborhoods . . . . . . . . . . . . . 337

Get Personal with eBay Blogs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338

Ask a Question at the Answer Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340

 

30 Reading and Writing Reviews and Guides . . . . . . . . . . . . . . . . . . . . . . . . . 341

Reading the Reviews and Guides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342

    Browsing and Searching the Product Reviews . . . . . . . . . . . . . . . . . . . . . . . 342

    Browsing and Searching the Guides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 344

Writing Your Own Reviews and Guides . . . . . . . . . . . . . . . . . . . . . . . . . . . 345

    Writing a Product Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345

    Creating a Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 346

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .349

Product Details

ISBN:
9780789737830
Author:
Miller, Michael
Publisher:
Que
Subject:
Electronic Commerce
Subject:
Management
Subject:
EBay (Firm)
Subject:
Internet auctions
Subject:
Internet-eBusiness
Copyright:
Edition Description:
Trade paper
Series:
Absolute Beginner's Guides
Publication Date:
May 2008
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
384
Dimensions:
9.1 x 7 x 1.1 in 662 gr

Related Subjects

Business » Writing
Computers and Internet » Internet » eCommerce

Absolute Beginner's Guide to eBay (Absolute Beginner's Guides) New Trade Paper
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Product details 384 pages Que - English 9780789737830 Reviews:
"Synopsis" by , Now updated with all the changes, upgrades, and enhancements that eBay has made over the past two years, this guide is ideal for novice eBay users.
"Synopsis" by , Absolute Beginner's Guide to eBay has been updated with all the changes, upgrades, and enhancements that eBay has made over the past two years. Why does eBay remain such a popular topic? It's simple: eBay is the number-one online marketplace for both buyers and sellers, in both the online auction and fixed-price formats. And just because eBay itself is a decade old doesn't mean that everyone is already familiar with it. Every day thousands of new buyers and sellers start using eBay for the first time, and need help understanding all the services and features. On any given day there are close to 45 million items listed for sale on the eBay site. For the year 2006, that added up to more than $52 billion worth of merchandise sold from 2.3 billion merchandise listings — or $1650 in sales every second. eBay currently has more than 222 million registered users, almost double the number of users just two years previous. And eBay continues to grow and change. eBay has significantly changed its sell this item listing process, revamped its picture hosting service, added a new Bid Assistant feature to help buyers find items to purchase, added My World personal pages, revamped its community forums, added user blogs, and launched the Kijiji online classifieds site. The company is in the process of launching a new home page, revamped My eBay pages, a new eBay Countdown feature to help monitor the end of auctions, and a refined search function.
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