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The Truth about Profiting from Social Networking


The Truth about Profiting from Social Networking Cover


Synopses & Reviews

Publisher Comments:

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times


"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog


"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com


"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia


"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit


"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks


"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media


Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!


•           The truth about using social networks to supercharge your career

•           The truth about building your business through social networks

•           The truth about social networking privacy, safety, and security


This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work


Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.


Book News Annotation:

Rutledge, a "Certified eMarketer" (CeM) reveals a series of truths about social networking, and how to profit from such associations. The author provides 50 principles that outline proven techniques to use such networking tools as Facebook, YouTube and LinkedIn to your advantage, especially if you are trying to build a business or advance your career. A section is also devoted to privacy, safety and security on the Internet. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)


Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.

About the Author

Patrice-Anne Rutledge is a social media consultant, bestselling author, and Certified eMarketer (CeM). She specializes in teaching others to maximize the power of new technologies, such as social networking, blogging, podcasting, and social media, to promote their business, career, or social cause.


Patrice is the author of 25 books on technology, business, and communications for leading publishers including Pearson, Macmillan, Prentice Hall, Random House, and Ziff-Davis Press. Her most recent books include Special Edition Using Microsoft Office PowerPoint 2007 and The Web-Savvy Writer: Book Promotion with a High-Tech Twist. Her books have received strong reviews and endorsements, several awards, and have been translated into 11 languages. Patrice has also contributed hundreds of articles to magazines, newspapers, and websites around the world, including Interactive, Business Strategies, Microsoft Office Solutions, Dot-Com Builder, Small Business, Career Woman, InformIT, and ZDNet. In the corporate world, she has held senior communications management positions at leading technology firms including Oracle and PeopleSoft, where she led a team of 60 professional communicators around the world.


Patrice is a member of the eMarketing Association, Public Relations Society of America (PRSA), and the Social Media Club. She is active on several social networks--including LinkedIn, Facebook, and XING--which she credits with further developing her own career as well as increasing sales for her many books. She can be reached through her website at www.patricerutledge.com.


Table of Contents

Introduction  xi


Part I    The Truth About the Social Networking Phenomenon

Truth 1          Social networking is a lot more than MySpace and YouTube  1

Truth 2          Forget everything you think you know about social networking  7

Truth 3          The traffic stampede: numbers don’t lie  11

Truth 4          With social networking, change is the only constant  15


Part II    The Truth About the Most Popular Social Networking Sites

Truth 5          MySpace isn’t just for teenagers  19

Truth 6          LinkedIn is the place for business  23

Truth 7          YouTube is for profit, not just play  27

Truth 8          Facebook extends beyond the collegiate crowd  31


Part III    The Truth About Finding a Job Through Social Networking

Truth 9          Forget the old rules of the job search  35

Truth 10        Throw away your traditional resume  39

Truth 11        If you want to get hired, go where people are hiring  43

Truth 12        Recruiters really do want to find you  47

Truth 13        It’s who you know that counts…most of the time  51

Truth 14        Following up outside your virtual community is key  55


Part IV     The Truth About Recruiting the Best Candidates Through Social Networking

Truth 15        The world of recruiting has changed forever  59

Truth 16        The best candidates are often the ones who aren’t looking  63

Truth 17        Be your own detective: finding candidates’ secrets is easier than ever  67

Truth 18        LinkedIn is the recruiter’s favorite social networking tool  71


Part V      The Truth About Networking Your Way to Business Success

Truth 19        A social networking marketing plan is not a traditional marketing plan  75

Truth 20        The right kind of “socializing” can lead to big profits  79

Truth 21        Reaching key decision makers requires trust  83


Part VI     The Truth About Launching a Product or Service Through Social Networking

Truth 22        The $2.2 billion tip: advertising where the crowds gather pays off  87

Truth 23        If you don’t “get” social networking, your campaign won’t work  91

Truth 24        Marketing to the MySpace generation is different  95

Truth 25        Making them hungry makes them buy  99

Truth 26        Viral videos are for business, not just fun  103


Part VII    The Truth About Corporate Social Networks

Truth 27        Corporate social networking has arrived  107

Truth 28        You need to embrace the virtual water cooler  111

Truth 29        You can get something for nothing: free, open-source social networks  115


Part VIII    The Truth About Social Networking for Social Causes

Truth 30        Social networking is changing the world of online fundraising  119

Truth 31        Networking for good makes good sense  123

Truth 32        Get social, get elected  127


Part IX    The Truth About Social Networking Success

Truth 33        Online networking is still networking  131

Truth 34        Quality counts: more isn’t always merrier  135

Truth 35        Online branding: your profile is how the world sees you  139

Truth 36        Learning from the masters can make you a master social networker  143

Truth 37        Six degrees of separation is more than just the name of a movie  147

Truth 38        Social networking doesn’t happen in a vacuum  151


Part X     The Truth About Making Connections That Count

Truth 39        Connect and reconnect: develop a network that works for you  155

Truth 40        You can never have too many friends…or can you?  159

Truth 41        You can connect with the rich and famous  163

Truth 42        You’ve got mail…but you shouldn’t always answer it  167


Part XI    The Truth About Social Networking Privacy and Safety

Truth 43        Social networking makes your past an open book  171

Truth 44        You never know who is reading your profile  175

Truth 45        Knowledge is the key to safeguarding your privacy online  179


Part XII    The Truth About the Future of Social Networking

Truth 46        Social networking will expand exponentially the next decade  183

Truth 47        Social networking is going mobile  187

Truth 48        Not all social networking occurs on social networking sites  191

Truth 49        Creating your own social network is easier than you think  195

Truth 50        You don’t have to follow the trends just because they’re there  199


References  203

About the Author  207


Product Details

Rutledge, Patrice-anne
FT Press
Rutledge, Patrice-Anne
Information society
Social networks
Information technology
Business Communication - General
Business Communication
Social networks - Computer network resources
Information society -- Economic aspects.
Edition Description:
Trade paper
Truth about
Publication Date:
April 2008
Grade Level:
8.44x5.53x.47 in. .79 lbs.

Related Subjects

Business » Communication
Computers and Internet » Internet » Information

The Truth about Profiting from Social Networking New Trade Paper
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Product details 224 pages Que - English 9780789737885 Reviews:
"Synopsis" by , Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.
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