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Using Google Adwords and Adsense (Using)by Michael Miller
Synopses & Reviews
Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " The basics of how Pay-Per-Click (PPC) Advertising works " How to fine tune ads and the keywords users purchase " How to insert ads, monitor performance and create an online advertising plan " How to set a budget, create ads and most importantly, how to earn some bank.
Book News Annotation:
Written for all levels of users, this guide walks through using Google's AdSense program, which places relevant ads on your web pages, and Google's AdWords program, which displays your ads when people search for a similar topic on Google's search site. The book begins with an overview of how pay-per-click advertising works, then provides step-by-step directions illustrated by b&w screenshots. Each section ends with ten tips for increasing revenue and performance. No prior online advertising experience required, but readers should know technical basics of running a web site, such as HTML coding. A companion web site contains podcast discussions, videos demonstrating tasks, and directions for more advanced tasks not covered in the book. Miller has written other books on computing. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Designed to help new users master Google AdWords and AdSense quickly, this book starts with a concise, friendly, straight-to-the-point guide. It is fully integrated with an unprecedented collection of online learning resources.
Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!
learn fast, learn easy, using web, video, and audio
Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques
Tell Me More audio delivers practical insights straight from the experts
About the Author
Michael Miller has written more than 90 non-fiction how-to books over the past two decades, including Que's Absolute Beginner's Guide to Computer Basics, Speed It Up! A Non-Technical Guide for Speeding Up Slow Computers, and How Microsoft Windows Vista Works. Collectively, his books have sold more than 1 million copies worldwide. He has established a reputation for clearly explaining technical topics to non-technical readers, and for offering useful real-world advice about complicated topics.
Table of Contents
1. How Pay Per Click Advertising Works
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