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Using Linkedin (Using)by Patrice Anne Rutledge
Synopses & Reviews
More than just a book
Get comfortable with LinkedIn. Don’t just read about it: See it and hear it
with step-by-step video tutorials and valuable audio sidebars delivered through
the Free Web Edition that comes with every USING book. For the price of the
book, you get online access anywhere with a web connection—no books to carry,
updated content, and the benefit of video and audio learning. Way more than just a
book, this is all the help you’ll ever need where you want, when you want!
learn fast, learn easy, using web, video, and audio
Show Me video walks through tasks you’ve just got to see—including bonus advanced techniques
Tell Me More audio delivers practical insights straight from the experts
Patrice-Anne Rutledge is a business technology author and consultant who
specializes in teaching others to maximize the power of new technologies such as
social media and online collaboration. Patrice is a long-time LinkedIn member and
social networking advocate who uses LinkedIn to develop her business, find clients,
recruit staff, and much more.
UNLOCK THE FREE WEB EDITION—To register your USING book,
User Level: Beginner
Book News Annotation:
This book/online guide's step-by-step instructions and b&w screenshots are simple enough to get all readers started using LinkedIn quickly. Readers will learn how to create a profile, develop a network, search for people and jobs, manage recommendations, and participate in groups. The book's companion website offers video walkthroughs of tasks like importing Webmail contacts and searching for recruiters, plus audio/podcast 'sidebars' on topics such as LinkedIn advertising opportunities. The website also offers updates on new LinkedIn features. Rutledge is a business technology author and consultant. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including: " Creating a profile that achieves targeted goals " Finding jobs, consulting opportunities, and clients on LinkedIn " Recruiting job candidates " Developing a streamlined approach for managing contacts " Customizing LinkedIn for maximum effectiveness " Using LinkedIn Answers and Groups for research and marketing " Extending the power of LinkedIn with applications and tools " Becoming a LinkedIn service provider " Accessing LinkedIn from mobile devices " Advertising on LinkedIn
About the Author
Patrice-Anne Rutledge is a business technology author and consultant who specializes in teaching others to maximize the power of new technologies such as social media and online collaborationPatrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much moreHer other books from Pearson Education include Sams Teach Yourself LinkedIn in 10 Minutes and The Truth About Profiting from Social Networking . She can be reached through her website at www.patricerutledge.com
Table of Contents
Chapter 1 Introducing LinkedIn
Understanding the Power of LinkedIn
Understanding the Key to Success on LinkedIn
Understanding LinkedIn Account Types
Exploring LinkedIn Premium Accounts
Signing Up for LinkedIn
Finding Your Way Around LinkedIn
Exploring the LinkedIn Home Page
Chapter 2 Creating Your LinkedIn Profile
Exploring LinkedIn Profiles
Creating a Profile That Generates Results
Achieving Profile Completeness
Creating a Basic Profile
Adding Educational Information .
Adding Websites and Other Information .
Integrating Your LinkedIn Account with Twitter .
Customizing Public Profiles .
Adding Profile Summaries .
Adding Personal Information .
Specifying Contact Settings .
Adding Profile Photos .
Reordering Sections on Your LinkedIn Profile .
Viewing Your Profile .
Chapter 3 Developing Your LinkedIn Network .
Developing a Connection Strategy .
Building Your Network .
Importing Webmail Contacts .
Importing Contacts from Desktop Email Programs .
Connecting with Colleagues .
Connecting with Classmates .
Connecting with Others on LinkedIn .
Connecting with People Not on LinkedIn .
Responding to Connection Invitations .
Managing Your Connections .
Removing Connections .
Exporting Connections .
Viewing Your Network Statistics .
Chapter 4 Customizing Your LinkedIn Experience .
Customizing LinkedIn on the Account & Settings Page .
Customizing Profile Settings .
Customizing Email Notification Settings .
Customizing Home Page Settings .
Subscribing to RSS Feeds .
Subscribing to Network Updates .
Subscribing to LinkedIn Answers .
Customizing Group Invitation Settings .
Customizing Your LinkedIn Personal Information .
Customizing Your Privacy Settings .
Customizing Your LinkedIn Network Options .
Chapter 5 Maintaining Your LinkedIn Profile .
Keeping Your Profile Current .
Posting Updates .
Posting an Update .
Managing Your Updates .
Commenting On an Update .
Updating Your Profile .
Promoting Your Profile on the Web .
Creating Profiles in Other Languages .
Printing and Downloading Your Profile .
Chapter 6 Communicating with Your LinkedIn Network .
Understanding Your LinkedIn Network .
Understanding LinkedIn Messages, InMail, and Introductions .
Understanding Your Contact Options .
Managing Your Inbox .
Sending and Managing Messages .
Sending Messages .
Reading and Replying to Messages .
Sending InMail .
Requesting and Managing Introductions .
Maximizing the Power of LinkedIn Introductions .
Requesting Introductions .
Managing Introduction Requests .
Chapter 7 Searching for People on LinkedIn .
Performing Quick Searches .
Searching for People .
Narrowing People Search Results .
Performing Advanced People Searches .
Saving People Searches .
Using Advanced Search Techniques .
Using the Profile Organizer .
Saving Profiles to the Profile Organizer .
Managing Profiles in the Profile Organizer .
Chapter 8 Saving Time with LinkedIn Tools .
Understanding LinkedIn Tools .
Installing and Using the LinkedIn Firefox Browser Toolbar .
Using the LinkedIn Firefox Browser Toolbar .
Sharing Web Pages with LinkedIn Members .
Installing and Using the LinkedIn Internet Explorer Toolbar .
Installing and Using JobsInsider .
Installing and Using the Outlook Toolbar .
Creating LinkedIn Email Signatures .
Installing and Using the Google Toolbar Assistant .
Chapter 9 Searching for Jobs .
Attracting Recruiters and Hiring Managers .
Searching Job Postings
Viewing Job Postings .
Using Advanced Job Search Techniques .
Applying for Jobs .
Finding Recruiters and Hiring Managers .
Upgrading to a Job Seeker Premium Account .
Chapter 10 Managing LinkedIn Recommendations .
Understanding LinkedIn Recommendations .
Requesting Recommendations .
Managing Recommendation Requests .
Responding to Recommendation Requests .
Accepting Recommendations .
Making Recommendations .
Managing Recommendations .
Managing Received Recommendations .
Managing Sent Recommendations .
Chapter 11 Recruiting Job Candidates .
Understanding LinkedIn’s Recruitment Options .
Posting Jobs on LinkedIn .
Working with Job Credits .
Searching for Job Candidates .
Performing Reference Searches .
Using LinkedIn Talent Advantage .
Chapter 12 Enhancing Your Profile with LinkedIn Applications .
Understanding LinkedIn Applications .
Choosing the Right Applications .
Adding Applications .
Adding the Blog Link Application .
Adding the Box.net Files Application .
Adding the Company Buzz Application .
Adding the Google Presentation Application .
Adding the Huddle Workspaces Application .
Adding the My Travel Application .
Working with Polls .
Creating Free LinkedIn Polls .
Creating Paid LinkedIn Polls .
Viewing the Results of Your Polls .
Browsing and Answering Polls .
Adding the Reading List by Amazon Application .
Adding the SAP Community Bio Application .
Adding the SlideShare Presentations Application .
Adding the Tweets Application .
Adding the WordPress Application .
Adding and Managing LinkedIn Events .
Removing Applications .
Chapter 13 Participating in LinkedIn Groups .
Understanding LinkedIn Groups .
Joining Groups .
Managing Your Groups .
Viewing Your Groups .
Managing Group Display Order .
Managing Group Settings .
Viewing Group Updates .
Viewing Group Members .
Sharing Information About Groups .
Leaving a Group .
Participating in Group Discussions .
Adding Comments to a Discussion .
Starting Discussions .
Viewing and Submitting News Articles .
Viewing News Articles .
Adding Discussion Comments to News Articles .
Posting News Articles .
Using a Group’s Jobs Discussion Board .
Viewing Job Postings .
Adding Comments to Job Postings .
Posting Jobs on the Jobs Discussion Board .
Creating and Managing Your Own Groups .
Creating Groups .
Managing Your Group .
Chapter 14 Using LinkedIn Answers .
Exploring LinkedIn Answers .
Answering and Managing Questions .
Finding Open Questions to Answer .
Searching LinkedIn Answers by Keyword .
Answering Questions .
Managing Your Answered Questions .
Asking and Managing Questions .
Asking Questions .
Managing Your Questions .
Rating Answers to Your Questions .
Chapter 15 Using LinkedIn Service Providers .
Understanding Service Providers .
Searching for Service Providers .
Recommending Service Providers .
Requesting Service Provider Recommendations .
Responding to Service Provider Recommendation Requests .
Chapter 16 Creating a Company Profile .
Understanding LinkedIn Company Profiles .
Searching Company Profiles .
Searching Company Profiles by Company Name .
Searching Company Profiles by Keyword .
Adding Company Profiles .
Associating Employees with a Company Profile .
Editing Company Profiles .
Chapter 17 Advertising on LinkedIn .
Understanding LinkedIn Advertising Options .
Working with LinkedIn DirectAds .
Managing Your DirectAds .
Chapter 18 Accessing LinkedIn via Mobile Devices .
Using LinkedIn Mobile .
Using the LinkedIn iPhone Application .
Using LinkedIn on Your Blackberry .
Using LinkedIn on Your Palm Pre .
9780789744593 TOC 6/14/2010
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