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Other titles in the International Series in Operations Research & Management Science series:

International Series in Operations Research & Management Science #10: Product Variety Management: Research Advances

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International Series in Operations Research & Management Science #10: Product Variety Management: Research Advances Cover

 

Synopses & Reviews

Publisher Comments:

The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies that expand their product and service varieties now face a new set of problems: accurate demand forecasts, controlling production and inventory costs, and providing high quality delivery performance. In addition, marketing managers will often advocate widening product lines for increasing revenue and market share, but increasing product lines can also decrease the efficiency of manufacturing processes and distribution systems. Hence, firms must weigh the benefits of increasing product variety against its cost and determine the optimal level of product variety to offer to their customers. Product Variety Management examines the interrelated problems between the marketing and production functions in industry, and through a series of research survey papers by leading scholars in economics, engineering, marketing, and operations research, the book addresses the following questions: Why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions are drawn from multiple functions and a variety of disciplines. Product Variety Management is a state-of-the-art treatment of a multi-disciplinary approach to product variety.

Table of Contents

Preface. Introduction. 1. Markets and Product Variety Management; K. Lancaster. 2. Variety: From the Consumer's Perspective; B. Kahn. 3. Product Structure, Brand Width and Brand Share; Juin-Kuan Chong, et al. 4. Value of Postponement; Seungjin Whang, Hau Lee. 5. Designing Task Assembly and Using Vanilla Boxes to Delay Product Differentiation: An Approach for Managing Product Variety; J.M. Swaminathan, S.R. Tayur. 6. Design for Variety; M. Martin, et al. 7. Customer Preferences, Supply-Chain Costs, and Product-Line Design; Fangruo Chen, et al. 8. Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration; C. Yano, G. Dobson. 9. Managing Product Variety; K. Ulrich, et al. 10. Managing Variety in Software Features; M.S. Krishnan, et al. Index.

Product Details

ISBN:
9780792382263
Editor:
Ho, Teck-Hua
Editor:
Tang, Christopher S.
Editor:
Tang, Christopher S.
Editor:
Ho, Teck-Hua
Author:
Ho, Teck-Hua
Author:
Tang, Christopher S.
Publisher:
Springer
Location:
Boston
Subject:
Marketing - General
Subject:
Management
Subject:
Operations Research
Subject:
Product management
Subject:
Diversification in industry
Subject:
Product lines.
Subject:
Management - General
Subject:
Operations Research/Decision Theory
Subject:
Marketing
Subject:
Production/Logistics/Supply Chain Management
Subject:
Management/Business for Professionals
Subject:
Business management
Subject:
Management/Business for Pr
Subject:
ofessionals
Subject:
Operation Research/Decision Theory
Copyright:
Edition Number:
1
Edition Description:
Book
Series:
International series in operations research & management science ;
Series Volume:
10
Publication Date:
September 1998
Binding:
HARDCOVER
Language:
English
Illustrations:
Yes
Pages:
252
Dimensions:
235 x 155 mm 1200 gr

Related Subjects

Business » Business Plans
Business » General
Business » Human Resource Management
Business » Management
Business » Marketing
Business » Writing
History and Social Science » Economics » General

International Series in Operations Research & Management Science #10: Product Variety Management: Research Advances New Hardcover
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Product details 252 pages Kluwer Academic Publishers - English 9780792382263 Reviews:
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