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Other titles in the Qualitative Research Methods series:
Qualitative Research Methods #13: The Long Interviewby Grant Mccracken
Synopses & Reviews
The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins with a general overview of the character and purpose of qualitative inquiry and a review of key issues. The author outlines the four steps of the long qualitative interview and how to judge quality. He then offers practical advice for those who commission and administer this research, including sample questionnaires and budgets to help readers design their own. The author introduces key theoretical and methodological issues, various research strategies, and a simple four-stage model of inquiry, from the design of an open-ended questionnaire to the write up of results.
Continue s] the high quality of previously published volumes in the Sage series on qualitative research methods. Grant McCracken shows how the long interview can be devised in order to understand respondents in their own terms, the use of prompts to follow-up questions being a particularly important feature. The analysis and writing up of such information is examined in considerable detail and will be of interest to students who are often baffled by qualitative data.
Grant McCracken provides one of the finest bibliographies on the qualitative-quantitative debate that I have ever seen. . . . This selective bibliography alone would be worth the price of the book. . . . McCracken has a] pleasant writing style, which is balanced, graceful, and witty.
--Journal of Marketing Research
How do social actors define their experience? What does home mean to the elderly? What is innovation for management? Qualitative methods have the unique power to answer such questions by giving the investigator a penetrating glimpse into the minds and lives of their respondents. The Long Interview focuses on one of the most powerful and efficient of these methods, the intensive interview. The intensive interview is a sharply focused and rapid process that seeks to diminish the indeterminacy and redundancy that attends more unstructured research processes. In this thorough and concise presentation Grant McCracken points out the special strengths and advantages of this most useful and important qualitative research technique and presents the necessary tools which enable the reader to take full advantage of this method.
The Long Interview provides clear andcomprehensive coverage of the processes and issues involved in intensive interviewing. Key issues in qualitative methodology in general and the long interview in particular are discussed. The four steps of the long interview process are carefully elaborated, ways to maintain and judge the quality of qualitative work are presented, and strategies for writing up results are suggested. Included are appendices designed to simplify research design, preparation, and training such as a sample questionnaire for biographical data, standard ethics protocol, and a list of budget considerations. These appendices combine with the discussion of key theoretical and methodological issues in qualitative research in general to provide both researchers and their students with an invaluable reference manual for their research toolkit.
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