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Media Messages and Public Health: A Decisions Approach to Content Analysis

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Media Messages and Public Health: A Decisions Approach to Content Analysis Cover

 

Synopses & Reviews

Publisher Comments:

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes:

    • Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues.
    • Measurement challenges posed by the broad range of media.
    • Use of content analysis across multiple media types.
    • The potential for individual differences in audience interpretation of message content.
    • Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies.

The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.

Synopsis:

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors.

Product Details

ISBN:
9780805860252
Author:
Jordan, Amy B.
Publisher:
Routledge
Editor:
Kunkel, Dale
Editor:
Manganello, Jennifer
Author:
Kunkel
Subject:
Health behavior
Subject:
Health promotion
Subject:
Communication
Subject:
Health Care Delivery
Subject:
Attitude to health.
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Series:
Communication
Publication Date:
20081131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
270
Dimensions:
8.90x6.00x.70 in. .85 lbs.

Related Subjects

Business » Communication
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Intercultural Communications » General

Media Messages and Public Health: A Decisions Approach to Content Analysis New Trade Paper
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Product details 270 pages Routledge - English 9780805860252 Reviews:
"Synopsis" by , Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors.
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