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The Most Expensive Game in Town: The Rising Cost of Youth Sports and the Toll on Today's Families

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The Most Expensive Game in Town: The Rising Cost of Youth Sports and the Toll on Today's Families Cover

 

Synopses & Reviews

Publisher Comments:

Nearly 50 million kids play organized sports each year, and each of them has a supportive family that digs deep into its pockets to pay for the essentials—uniforms, equipment, league fees, travel to away games. But the buck doesn’t stop there. With private lessons, elite sports camps, corporate-sponsored tournaments, and all the hotel expenses and tourist traps that come with them, youth sports is more than just a fun pastime. It’s an incredibly profitable market, and it’s become crowded with companies and individuals eager to reap the rewards.

 

Building on his eye-opening investigation into the damaging effects of the ultra-competitive culture of youth sports in his first book, Until It Hurts, sports dad and journalist Mark Hyman takes us behind the scenes for a startling look at the business of youth sports, how it has changed, and how it is affecting young Americans. Examining the youth sports economy from many sides—the major corporations, small entrepreneurs, coaches, parents, and, of course, kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He takes us to tournaments sponsored by Nike, Gatorade, and other big businesses. He talks to parents who sacrifice their vacations and savings to get their (sometimes reluctant) junior stars to these far-off, expensive venues for a chance to shine. And he introduces us to videos purporting to teach six-month-old babies to kick a ball, to professional athletes who will “coach” an eight-year-old for a hefty fee, to a town that has literally staked its future on preteen sports. However, the story isn’t all big business and bad guys. Hyman also turns the spotlight on individuals cashing in on the youth sports market, but whose goods actually provide (at least) some benefits to kids.

 

Through extensive interviews and original reporting, The Most Expensive Game in Town looks beyond the high-energy ad campaigns, the supposedly performance-enhancing sneakers, and the cute baby-sized jerseys to explain the causes and effects of the commercialization of youth sports—and to reveal how these changes are distorting and diminishing family life. The proof is in the price tag. Happily, Hyman unearths promising examples of individuals and communities bucking this destructive trend and using youth sports to uplift and enrich kids’ lives, rather than to fill their own pockets. 

From the Hardcover edition.

Synopsis:

A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture

 

Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.

From the Hardcover edition.

About the Author

Mark Hyman is a journalist and former writer for BusinessWeek and Sports Business Journal. He is the author of Until It Hurts: America’s Obsession with Youth Sports and How It Harms Our Kids, as well as coauthor of Confessions of a Baseball Purist and a forthcoming book on traumatic brain injury (with Dr. Robert Cantu). He frequently contributes to publications, such as the New York Times and Sports Illustrated. He currently teaches in the sports management program at George Washington University.

From the Hardcover edition.

Table of Contents

Introduction

Chapter 1: The Parent Trap

Chapter 2: Baby Goes Pro

Chapter 3: Youth Sports, USA

Chapter 4: The Sponsorship Game

Chapter 5: Exposed and Overexposed

Chapter 6: Selling Hope

Chapter 7: Making Progress, and Maybe a Fortune

Chapter 8: Beyond Commercialization

Postscript

Acknowledgments

Works Cited

Index

Product Details

ISBN:
9780807001448
Author:
Hyman, Mark
Publisher:
Beacon Press (MA)
Subject:
Self-Help : General
Edition Description:
Trade paper
Publication Date:
20130431
Binding:
TRADE PAPER
Language:
English
Dimensions:
8.3 x 5.35 x 0.5 in 0.52 lb

Related Subjects

Health and Self-Help » Self-Help » General
History and Social Science » Sociology » Children and Family
Sports and Outdoors » Sports and Fitness » Business Aspects
Sports and Outdoors » Sports and Fitness » Coaching
Sports and Outdoors » Sports and Fitness » Sociology of Sports
Sports and Outdoors » Sports and Fitness » Sports Writing

The Most Expensive Game in Town: The Rising Cost of Youth Sports and the Toll on Today's Families New Trade Paper
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$15.00 In Stock
Product details pages Beacon Press (MA) - English 9780807001448 Reviews:
"Synopsis" by , A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture

 

Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.

From the Hardcover edition.

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