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The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground upby Dane Sanders
Synopses & Reviews
NEW RULES FOR A NEW BUSINESS WORLD
Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday's business models havecollapsed. Creating a successful business in today's Digi-Flat era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around theworld. Some of the things you'll learn in this book:
How to turn the very technologies that are killing professional photography--such as the Internet--into your tools ofsuccess
-How to lead your business, not let your business lead you
-How systematizing, scaling, and outsourcing are critical concepts even fora one-person business
-How to radically rethink marketing, sales, and customer service for the 21st century
-How to hone a creative vision that works--the most powerful stepyou can take as a businessperson
The Fast Track Photographer Business Plan is not about building a traditional business plan that looks good on paper and impresses investors. It'sabout creating a vibrant, living business plan that will help you thrive in today's digital Wild West, where creative content is freely distributed, where no one plays by the rules anymore, and where customers haveunprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane'spractical, on-the-ground advice will launch you on the fast track to business success.
Includes free access to Dane's online stress test to diagnose your business's strengths--as well aswhere it needs help
Explains how to create a plan for a photography business and how to maintain the business once it is up and running, in a book that includes personal stories from the author. By the author of Fast Track Photographer. Original.
About the Author
DANE SANDERS is a noted photographer, author, and speaker. Both he and his work have been featured in numerous photography publications. Author of Fast Track Photographer and host of weekly online broadcast www.AskDane.com, Dane offers Fast Track workshops around the world and has given platform talks at WPPI, Photo Plus Expo, and Imaging USA. He can be found at www.danesanders.com.
DAVID DUCHEMIN is a Vancouver-based international assignment photographer specializing in humanitarian and world photography. David is a passionate contributor to the international photography community and the bestselling author of Within the Frame, VisionMongers, and Vision & Voice. David's work can be found online at www.pixelatedimage.com.
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