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The Photographer's Survival Guide: How to Build and Grow a Successful Business

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The Photographer's Survival Guide: How to Build and Grow a Successful Business Cover

 

Synopses & Reviews

Publisher Comments:

Thisjam-packedguideprovides independent photographerswith thetoolssorely needed to keep up in today's world of selling photography, discussing how to keep your image fresh and competitive, how to market yourself to clients,how to securerepeat as well as new clients, and generally teaching you from an insiders standpoint how to navigate the ins and outs of theindustry, from pricing (withexamples of estimates, budgets, and invoices fromreal-life shoots)to presentation (with helpful before and after makeover visuals of marketing presentation materials). Thebook includes practical resource information such as portfolio makers, website builders, printers, and fulfillment houses, and for added value, a CD with ready-to-use business forms and templates every photographer will need, such as aTalent Casting form, Property Release, Confidentiality Agreement, and more

Synopsis:

Includes a bonus CD loaded with valuable forms and templates!

Freelance photographers, here are all the tools you need to compete in today’s competitive business world: How to market yourself and your images. How to price your work. How to find new clients and keep them. How to keep your image fresh. Practical resources such as portfolio makers, website builders, sample estimates and budgets, bills from real-life photo shoots, before-and-after makeovers of marketing presentations, and much more make The Photographer’s Survival Guide the book that lets independent photographers climb their way to the top and stay there. A bonus CD features ready-to-use business forms and templates every photographer needs, including a talent casting form, property release, estimate template, and more.

About the Author

SUZANNE SEASE and AMANDA SOSA STONE are consultants to photographers on creative and business aspects of their careers. Sease has been an art buyer for the Martin Agency and Kaplan-Thaler, working with such clients as Capitol One, Clairol Herbal Essence, and AFLAC. Sosa Stone worked with industry icon Elyse Weissberg and was the photo editor for Weissberg’s Successful Self-Promotion for Photographers, before becoming an art buyer for FCBNY. Suzanne Sease and Amanda Sosa Stone travel around North America presenting a seminar that gave rise to this book. Sease lives and works in Richmond, Virginia; Sosa Stone in Orlando, Florida.

Table of Contents

Establishing your style — Presenting yourself — Marketing — Bidding the job — Doing the job — Keep marketing yourself — Stock photography and creative outlets.

Product Details

ISBN:
9780817435875
Subtitle:
How to Build and Grow a Successful Business
Publisher:
Watson-Guptill
Author:
Stone, Amanda Sosa
Author:
Sease, Suzanne
Subject:
Careers
Subject:
Photography-Photography Business
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20090428
Binding:
ELECTRONIC
Language:
English
Pages:
224

Related Subjects

Arts and Entertainment » Photography » Photography Business

The Photographer's Survival Guide: How to Build and Grow a Successful Business
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Product details 224 pages Crown Publishing Group - English 9780817435875 Reviews:
"Synopsis" by , Includes a bonus CD loaded with valuable forms and templates!

Freelance photographers, here are all the tools you need to compete in today’s competitive business world: How to market yourself and your images. How to price your work. How to find new clients and keep them. How to keep your image fresh. Practical resources such as portfolio makers, website builders, sample estimates and budgets, bills from real-life photo shoots, before-and-after makeovers of marketing presentations, and much more make The Photographer’s Survival Guide the book that lets independent photographers climb their way to the top and stay there. A bonus CD features ready-to-use business forms and templates every photographer needs, including a talent casting form, property release, estimate template, and more.

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