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Other titles in the Start & Run Your Own Record Label series:
Start & Run Your Own Record Label: Winning Marketing Strategies for Today's Music Industry (Start & Run Your Own Record Label)by Daylle Deanna Schwartz
Synopses & Reviews
For everyone interested in starting a record label-to market new talent or to release and promote their own music-there has never been a better time to do it!
Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in todays climate.
Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:
•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry professionals and independent labels-including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others-for the most up-to-date, authoritative, and practical compendium available.
More than 75,000 copies sold A perennial best-seller, fully revised and updated for a new generation
- Explores the latest in digital sales and marketing, online networking, using YouTube, and much more
- Exclusive interviews with top professionals and artists such as Rev Moose, Jeff Price, Daniel Glass, and Ingrid Michaelson, to name a select few
- A must-have for musicians, managers, entrepreneurs, everybody in music
Start and Run Your Own Record Label is the comprehensive guide to building a new record business in the highly competitive world of independent labels. The good news: new digital media has opened the music industry so that artists can take control of their own creativity, sales, marketing, and more. Fully revised and updated, this third edition of a best-selling classic explores and explains the latest developments in digital sales and marketing, Internet networking and online revenue streams, using social networking sites such as Facebook and MySpace, creating and marketing videos for YouTube, selling ringtones, marketing with blogs and podcasts, and much more. Exciting new interviews with hot industry professionals and artists add extra value to the most up-to-date, authoritative, and practical guide to launching and running a record label.
About the Author
DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Dont Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.
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