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Strategic Management for Today's Libraries (ALA Editions)by Marilyn Gell Mason
Synopses & Reviews
Mason outlines the different forces influencing libraries today and explains how and why librarians can use external changes to initiate positive outcomes for libraries and their users.
Book News Annotation:
Maintaining that strategic management principles can help libraries cope with the changing environment of today, this manual outlines different external forces affecting libraries and explains how why librarians must manage these forces as they manage internal resources. Among the external factors are political context, innovation, economic issues, and the impact of technology. Management techniques for turning these factors towards the library's advantage are explored.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
Strategic management helps you cope with external changes as you work to propel your library's mission. Mason outlines the different forces influencing libraries today and explains how and why librarians can use external changes to initiate positive outcomes for the library and its patrons.
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