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Powerful Public Relations: A How-To Guide for Libraries (ALA Editions)

by and

Powerful Public Relations: A How-To Guide for Libraries (ALA Editions) Cover

 

Synopses & Reviews

Publisher Comments:

Make your library "the place to be."<P>The library is still the best place to go for traditional information — and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations.<P>Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: <P>-- Produce eye-catching brochures using desktop technology<P>-- Create a Web-based PR strategy and plan<P>-- Develop multimedia promotional programs that can be set up in the library<P>-- Plan special events and exhibits that will generate publicity and attendance<P>With sample screen captures, press releases, public service announcements, and other PR tools, this hands-on book brings together a group of talented contributors who give you everything you need to execute effective public relations. Learn to attract customers to the new wealth of information and entertainment resources in your library with Powerful Public Relations.

Book News Annotation:

Library professionals and contributors in communications and library science give advice on promoting library use to the public, offering strategies for producing brochures using desktop technology, creating a Web-based public relations plan, developing multimedia promotional programs in the library, and planning special events and exhibits that generate publicity and attendance. Sample screen captures, press releases, and public service announcements are included. Karp is associate vice president for academic affairs at Clarion University.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9780838908181
Editor:
Karp, Rashelle S.
Author:
Library Administration and Management As
Editor:
Karp, Rashelles
Publisher:
American Library Association
Location:
Chicago
Subject:
Public Relations
Subject:
Library & Information Science
Subject:
Libraries
Subject:
Libraries -- Public relations -- United States.
Subject:
Library & Information Science - General
Subject:
Reference-Bibliography and Library Science
Series:
ALA Editions
Series Volume:
72-67.
Publication Date:
20020131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
100
Dimensions:
10.90x8.48x.25 in. .62 lbs.

Related Subjects

Business » Customer Service
Education » General
Reference » Bibliography and Library Science
Reference » General

Powerful Public Relations: A How-To Guide for Libraries (ALA Editions) New Trade Paper
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Product details 100 pages American Library Association - English 9780838908181 Reviews:
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