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1 Burnside Sustainable Living- General

The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)


The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) Cover


Synopses & Reviews

Publisher Comments:

Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there’s been very little evidence expressed in business language showing the benefits of the "triple bottom line" relevant to the short- and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time?

Written in the pragmatic language of business leaders by a senior executive at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real—and executives do not have to be tree-hugging environmental activists to reap these benefits.

Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company.

Marketing Plans:

• Ads in GreenMoney Journal, LOHAS Journal, Business Ethics

• National print review campaign

• National radio interviews

• Web publicity on and others

• Direct mail to members of The World Business Council on Sustainable Development

• Course adoption campaign

Bob Willard recently retired from his senior executive position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognized with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada.

Also Available

Cannibals with Forks: The Triple Bottom Line of 21st Century Business

TP $21.95, 0-86571-392-8 • USA

Book News Annotation:

This book argues that businesses stand to profit from development strategies that are socially and environmentally responsible. Written for corporate executives by one of their own (Willard retired from a senior management position at IBM), the book identifies seven benefits of corporate responsibility, illustrated with a spreadsheet analysis of a hypothetical corporation. Chapters focus on strategy, hiring, retention, productivity, manufacturing expenses, commercial expenses, revenue and market share, and risk and financing. An appendix features sustainability worksheets. Distributed in the US by Consortium Books.
Annotation c. Book News, Inc., Portland, OR (


The "hard-cash" benefits of sustainable business written by and for business leaders.

About the Author

Bob Willard is a leading expert on the business value of corporate sustainability strategies. Following a 34-year career with IBM, he authored The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (New Society Publishers, 2002), and in the last two years has given over 100 keynote presentations to corporations, consultants, academics, and non-governmental organizations.

Product Details

Seven Business Case Benefits of a Triple Bottom Line
Elkington, John
Foreword by:
van heel, oliver dudok
van heel, oliver dudok
Willard, Bob
van heel, oliver dudok
Elkington, John
New Society Publishers
Gabriola Island, B.C.
Environmental protection
Sustainable Development
Development - Sustainable Development
Green Business
General Business & Economics
Management -- Environmental aspects.
Business-Manufacturing and Product Development
Edition Description:
Trade Cloth
Conscientious Commerce
Series Volume:
Publication Date:
Grade Level:
30 BandW illustrations
9.00 x 6.00 in

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Related Subjects

Business » General
Business » Green
Business » Manufacturing and Product Development
Home and Garden » Sustainable Living » General
Science and Mathematics » Environmental Studies » Environment

The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) Used Hardcover
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Product details 240 pages New Society Publishers - English 9780865714519 Reviews:
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The "hard-cash" benefits of sustainable business written by and for business leaders.
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