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1 Beaverton Business- Management

Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce)

by

Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce) Cover

 

Synopses & Reviews

Publisher Comments:

Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:

Nike: its struggles, victories and setbacks on the road to sustainability

Starbucks: the tension of modeling corporate responsibility with alarming growth

CH2MHill: its gradual evolution from environmental to sustainability engineering

Whistler: grappling with the paradox of sustainability in a high profile resort town

— as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.

Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.

Marketing Plans:

• Review campaign to the business press

• Print and on-line advertising in ‘green’ business journals

• Direct mail and course adoption campaigns

Brian Nattrass is a lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare is a academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.

Also available by Brian Nattrass and Mary Altomare

The Natural Step for Business

TP $16.95, 0-86571-384-7 • USA

Book News Annotation:

Business consultants Nattrass and Altomare present the follow-up to their previous work The Natural Step for Business. Here they explore the implementation of their advice in four organizations: Nike, Starbucks, CH2M HILL, and the resort community of Whistler, British Columbia. Their framework for harmonizing business interests with "sustainability" is designed to allow the "tiger" of global capitalism to "express it's power, leadership, influence and creative energy" in sustainable ways. They note that none of their case studies operate in sustainable ways, but they find hope in the people and policies that encourage the integration of sustainability. Distributed by Consortium Books Sales and Distribution.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Sustainability consultants to Fortune 500 companies examine the real business impacts of the Natural Step framework.

Product Details

ISBN:
9780865714557
Foreword:
Sonntag, Nicholas C.
Author:
Sonntag, Nicholas C.
Foreword by:
Sonntag, Nicholas C.
Foreword:
Sonntag, Nicholas C.
Author:
Sonntag, Nicholas C.
Author:
Nattras
Author:
s, Brian
Author:
Nattrass, Brian
Author:
Altomare, Mary
Publisher:
New Society Publishers
Location:
Gabriola Island, B.C.
Subject:
General
Subject:
Business
Subject:
Management
Subject:
Decision Making & Problem Solving
Subject:
Industrial Management
Subject:
Environmental protection
Subject:
Structural Adjustment
Subject:
Sustainable Development
Subject:
Development - Sustainable Development
Subject:
Green Business
Subject:
General Business & Economics
Subject:
Social responsibility of business
Subject:
Business-Manufacturing and Product Development
Copyright:
Edition Description:
Trade Cloth
Series:
Conscientious Commerce
Series Volume:
2001-08
Publication Date:
20020631
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
288
Dimensions:
9.00 x 6.00 in

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Related Subjects

Business » General
Business » Management
Business » Manufacturing and Product Development

Dancing with the Tiger: Learning Sustainability Step by Natural Step (Conscientious Commerce) Used Hardcover
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Product details 288 pages New Society Publishers - English 9780865714557 Reviews:
"Synopsis" by ,
Sustainability consultants to Fortune 500 companies examine the real business impacts of the Natural Step framework.
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