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Other titles in the Starting & Running a Successful Newsletter or Magazine series:

Starting & Running a Successful Newsletter or Magazine

Starting & Running a Successful Newsletter or Magazine Cover

 

Synopses & Reviews

Publisher Comments:

Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:
-- raising start-up money
-- attracting the best help
-- choosing the right marketing strategies
-- creating a solid subscription base
-- building loyalty among readers and advertisers
-- competing effectively
-- publishing successfully on the Internet.

The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.

Product Details

ISBN:
9780873378475
Author:
Woodard, Cheryl
Publisher:
Nolo.com
Location:
Berkeley, CA
Subject:
Small Business
Subject:
Mass Media - Newspapers
Subject:
Periodicals
Subject:
Mass Media - Magazines
Subject:
Newsletters
Subject:
Small Business - General
Edition Number:
3
Edition Description:
Includes bibliographical references and index.
Series:
Starting & Running a Successful Newsletter or Magazine
Series Volume:
no. 185
Publication Date:
September 2002
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
384
Dimensions:
9.10x7.02x.81 in. 1.33 lbs.

Related Subjects

Business » Small Businesses » General
History and Social Science » Journalism » General
Reference » Publishing

Starting & Running a Successful Newsletter or Magazine
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Product details 384 pages Nolo.com - English 9780873378475 Reviews:
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