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Original Essays | June 20, 2014

Lisa Howorth: IMG So Many Books, So Many Writers



I'm not a bookseller, but I'm married to one, and Square Books is a family. And we all know about families and how hard it is to disassociate... Continue »
  1. $18.20 Sale Hardcover add to wish list

    Flying Shoes

    Lisa Howorth 9781620403013

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This title in other editions

Other titles in the Starting & Running a Successful Newsletter or Magazine series:

Starting & Running a Successful Newsletter Or Magazine

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Starting & Running a Successful Newsletter Or Magazine Cover

 

Synopses & Reviews

Publisher Comments:

Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:
-- raising start-up money
-- attracting the best help
-- choosing the right marketing strategies
-- creating a solid subscription base
-- building loyalty among readers and advertisers
-- competing effectively
-- publishing successfully on the Internet.

The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.

Product Details

ISBN:
9780873378475
Author:
Woodard, Cheryl
Publisher:
Nolo.com
Location:
Berkeley, CA
Subject:
Small Business
Subject:
Mass Media - Newspapers
Subject:
Periodicals
Subject:
Mass Media - Magazines
Subject:
Newsletters
Subject:
Small Business - General
Edition Number:
3
Edition Description:
Includes bibliographical references and index.
Series:
Starting & Running a Successful Newsletter or Magazine
Series Volume:
no. 185
Publication Date:
September 2002
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
384
Dimensions:
9.10x7.02x.81 in. 1.33 lbs.

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Related Subjects

Business » Small Businesses » General
History and Social Science » Journalism » General
Reference » Publishing

Starting & Running a Successful Newsletter Or Magazine Used Trade Paper
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