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Clep Principles of Marketing (03 Edition)

by

Clep Principles of Marketing (03 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

EARN COLLEGE CREDIT WITH CLEP - GET THE MOST COMPREHENSIVE GUIDE ON THE MARKET TODAY! CLEP Principles of Marketing The Most Complete CLEP Principles of Marketing Subject Review

Everything you need to know for the CLEP Principles of Marketing exam. Comprehensive review chapters completely align with all the subjects tested on the exam. The Best CLEP Principles of Marketing Practice Exams Available

3 full-length CLEP Principles of Marketing practice tests based on official CLEP exam questions released by the College Board. Total Explanations of Questions & Answers

Each CLEP Principles of Marketing practice test comes with detailed feedback on every question. We dont just say which answers are right - but why the others are wrong - so youll be prepared for the CLEP Principles of Marketing exam. Proven Test-Prep Methods

REAs focused content and practical advice have helped millions succeed on their exams. With our step-by-step plan, you can score high on the CLEP Principles of Marketing exam and earn the college credit you deserve! Get the Worlds Most Advanced CLEP Software

REAs CLEP Principles of Marketing TestWare combines a realistic test environment with the most powerful scoring analysis and diagnostic tools available. With every CLEP practice test you take, youll gain knowledge and confidence for the real exam. Automatic scoring and instant reports help you zero in on the topics and types of questions that give you trouble now, so youll succeed on the CLEP Principles of Marketing exam! What is CLEP?

CLEP is the College Boards credit-by-examination program for more than 30 subjects. Each exam passed earns the student between 3-12 credits at more than 2,900 colleges and universities in the U.S. and abroad. REA has the largest library of CLEP test preps that can help you earn college credit while saving you valuable time and money.

Synopsis:

Earn College Credit with REA's Test Prep for

CLEP* Principles of Marketing

Everything you need to pass the exam and get the college credit you deserve.

CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass CLEP* exams and earn college credit while reducing their tuition costs. Our CLEP* test preps are perfect for adults returning to college (or attending for the first time), military service members, high-school graduates looking to earn college credit, or home-schooled students with knowledge that can translate into college credit.

The CLEP* Principles of Marketing test prep assesses the skills tested on the official CLEP* exam. Our comprehensive review chapters cover: marketing concepts, theories, consumer behavior, product concepts, and more.

The book includes two full-length practice tests. Each exam comes with detailed feedback on every question. We don't just say which answers are right-we explain why the other answer choices are wrong-so you can identify your strengths and weaknesses while building your skills.

Both of the book's practice tests are also offered on our interactive TestWare CD and give you the added benefits of timed testing, automatic scoring, and diagnostic feedback. We help you zero in on the topics and types of questions that give you trouble now, so you'll succeed when it counts.

REA is the acknowledged leader in CLEP* preparation, with the most extensive library of CLEP* titles available. Our test preps for CLEP* exams help you earn college credit, save on tuition, and get a college degree.

Synopsis:

REA … Real review, Real practice, Real results.

 

An easier path to a college degree – get college credits without the classes.

 

CLEP Principles of Marketing

Based on todays official CLEP exam

 

Are you prepared to excel on the CLEP?   

* Take the first practice test to discover what you know and what you should know

* Set up a flexible study schedule by following our easy timeline

* Use REA's advice to ready yourself for proper study and success

 

Study what you need to know to pass the exam

* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more

* Key tutorials enhance specific abilities needed on the test

* Targeted drills increase comprehension and help organize study

 

Practice for real

* Create the closest experience to test-day conditions with 3 full-length practice tests

* Chart your progress with full and detailed explanations of all answers

* Boost your confidence with test-taking strategies and experienced advice

 

Specially Written for Solo Test Preparation!

 

REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.

Table of Contents

TABLE OF CONTENTS

About Our Authors

About Research and Education Association

Acknowledgments

Independent Study Schedule

Chapter 1: PASSING THE CLEP PRINCIPLES OF MARKETING CBT

About this Book

About the Exam

How to Use this Book

Format and Content of the CLEP CBT

About Our Course Review

Raw Score Conversion Chart

Scoring Your Practice Tests

Studying for the Exam

Test-Taking Tips

The Day of the Exam

Quick CLEP Facts

Chapter 2: PRINCIPLES OF MARKETING REVIEW

The Marketing Environment

Marketing and Markets

The Marketing Concept

Marketing Functions and Processes

Environmental Analysis

Marketing Strategy and Planning

Marketing Research

Estimating Market Demand

Target Markets

Market Characteristics

Demographics

Behavioral Dimensions

Market Segmentation

Consumer Behavior

Organizational and Industrial Markets

Product Planning and Management

Product Classification

Product Concepts

New Product Planning

Product Adoption and Diffusion

Product Mix Management

Product Life Cycle

Brand Management

Packaging

Distribution Systems

Channels of Distribution

Channel Functions

Channel Structure

Multiple Channels

Channel Behavior

Pushing vs. Pulling Strategies

Physical Distribution Systems

Wholesaling and Retailing

Wholesaling

Retailing

Promotional Strategy

Promotion Planning

Advertising Plan

Publicity and Public Relations

Personal Selling

Sales Promotion

Direct Marketing

Pricing Policies and Strategies

Price Elasticity of Demand

Price Fixing and Price Discrimination

Pricing Strategy

Pricing Decisions

Price-Quality Correlation

Psychological Pricing

Profit Margin

Special Topics in Marketing

International Marketing

Nonprofit Marketing

History of the Marketing Concept

The Role of Marketing in the Economy

Marketing Ethics

PRACTICE TEST 1

Test 1

Answer Key

Detailed Explanations of Answers

PRACTICE TEST 2

Test 2

Answer Key

Detailed Explanations of Answers

PRACTICE TEST 3

Test 3

Answer Key

Detailed Explanations of Answers

ANSWER SHEETS

ADDITIONAL ANSWER SHEETS

Product Details

ISBN:
9780878919048
Other:
Research & Education Association
Other:
Finch, James E.
Author:
Finch, James E.
Author:
Ogden, Denise T.
Author:
Ogden, James R.
Author:
Chatterjee, Anindya
Author:
Research &. Education Association
Publisher:
Research and Education Association
Location:
Piscataway, N.J. :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Examinations, questions, etc.
Subject:
CLEP (College-Level Examination Program)
Subject:
College-level examinations
Subject:
Marketing -- Examinations, questions, etc.
Edition Description:
Trade Paper
Series:
CLEP Test Preparation
Series Volume:
1948
Publication Date:
20041223
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
10 x 6.69 in 0.8 lb
Age Level:
from 16

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Clep Principles of Marketing (03 Edition) Used Trade Paper
0 stars - 0 reviews
$14.00 In Stock
Product details 256 pages Research & Education Association - English 9780878919048 Reviews:
"Synopsis" by , Earn College Credit with REA's Test Prep for

CLEP* Principles of Marketing

Everything you need to pass the exam and get the college credit you deserve.

CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass CLEP* exams and earn college credit while reducing their tuition costs. Our CLEP* test preps are perfect for adults returning to college (or attending for the first time), military service members, high-school graduates looking to earn college credit, or home-schooled students with knowledge that can translate into college credit.

The CLEP* Principles of Marketing test prep assesses the skills tested on the official CLEP* exam. Our comprehensive review chapters cover: marketing concepts, theories, consumer behavior, product concepts, and more.

The book includes two full-length practice tests. Each exam comes with detailed feedback on every question. We don't just say which answers are right-we explain why the other answer choices are wrong-so you can identify your strengths and weaknesses while building your skills.

Both of the book's practice tests are also offered on our interactive TestWare CD and give you the added benefits of timed testing, automatic scoring, and diagnostic feedback. We help you zero in on the topics and types of questions that give you trouble now, so you'll succeed when it counts.

REA is the acknowledged leader in CLEP* preparation, with the most extensive library of CLEP* titles available. Our test preps for CLEP* exams help you earn college credit, save on tuition, and get a college degree.

"Synopsis" by ,

REA … Real review, Real practice, Real results.

 

An easier path to a college degree – get college credits without the classes.

 

CLEP Principles of Marketing

Based on todays official CLEP exam

 

Are you prepared to excel on the CLEP?   

* Take the first practice test to discover what you know and what you should know

* Set up a flexible study schedule by following our easy timeline

* Use REA's advice to ready yourself for proper study and success

 

Study what you need to know to pass the exam

* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more

* Key tutorials enhance specific abilities needed on the test

* Targeted drills increase comprehension and help organize study

 

Practice for real

* Create the closest experience to test-day conditions with 3 full-length practice tests

* Chart your progress with full and detailed explanations of all answers

* Boost your confidence with test-taking strategies and experienced advice

 

Specially Written for Solo Test Preparation!

 

REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.

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