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This title in other editions

Introduction to Information-Based High-Tech Services (Artech House Telecommunications Library)

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Introduction to Information-Based High-Tech Services (Artech House Telecommunications Library) Cover

 

Synopses & Reviews

Publisher Comments:

Whether your company is a high technology manufacturer, consulting firm, or information provider, differentiating your company from your competitors may have more to do with the quality and delivery of services than most any other factor. This book provides new insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved dramatically by designing services that are in line with customer needs and expectations.

Book News Annotation:

Viardot (marketing and strategy, Ceram Graduate Business School, France) explains for a general management audience the nature, uses, and opportunities of information-based services both for business to business and consumer markets. Quality maintenance, human resource organization and management, and marketing strategies are all explored.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9780890066478
Author:
Viardot, Eric
Publisher:
Artech House Publishers
Location:
Boston
Subject:
Entrepreneurship
Subject:
Customer services
Subject:
High technology
Subject:
Information technology
Subject:
High technology industries
Subject:
Computer technical support
Subject:
Marketing - Industrial
Subject:
Business;Marketing
Edition Description:
Includes bibliographical references.
Series:
Artech House Telecommunications Library
Publication Date:
19990531
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
289
Dimensions:
9.34x6.25x.71 in. .98 lbs.

Related Subjects

Business » Marketing
Business » Small Businesses » General
Business » Start Up Business

Introduction to Information-Based High-Tech Services (Artech House Telecommunications Library) New Hardcover
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