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Cellular Communications: Worldwide Market Development (Artech House Mobile Communications)

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Cellular Communications: Worldwide Market Development (Artech House Mobile Communications) Cover

 

Synopses & Reviews

Publisher Comments:

Garrard provides an expert account of the growth and development of markets in the rapidly growing and profitable cellular communications industry. The author brings his invaluable insights to this authoritative analysis of business and regulatory issues, drawing lessons for current business practice. The treatment is global. Market development is described, analyzed and evaluated, bringing the reader up-to-date with current market characteristics and future trends. 514 p.

Book News Annotation:

International mobile communications consultant Garrard has been associated with the industry since the 1960s, when he helped pioneer its techniques. He provides a overview--aiming to bridge the marketing and engineering domains--of this burgeoning industry from the radio BC (before cellular) era; through the cellular pioneers, to the European monopolies, 1985-91, and other continental/UK markets, service providers, standards, and competition; to digital developments and other mobile services in the US and the rest of the contemporary cellular world (quadrupling to over 100 million subscribers from 1993-1996). Future trends are also explored.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

As the telecommunications industry introduces competition in the fixed network, this title outlines the successes and failures which accompanied the introduction of competition into the mobile arena and offers an account of the growth and development of markets in this profitable industry.

Synopsis:

This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications industry. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current market characteristics and future trends worldwide.

Description:

Includes bibliographical references (p. 497-499) and index.

Product Details

ISBN:
9780890069233
Author:
Garrard, Garry A.
Publisher:
Artech House Publishers
Location:
Boston, MA :
Subject:
Marketing
Subject:
Competition, international
Subject:
Marketing - International
Subject:
Exports & Imports
Subject:
Marketing - Telemarketing
Subject:
Cellular radio
Subject:
Cellular telephone systems
Subject:
International marketing
Subject:
Cellular telephone services industry -- Marketing.
Subject:
International - General
Subject:
Cellular telephone systems -- Marketing.
Subject:
Business;Marketing
Series:
Artech House Mobile Communications
Series Volume:
52
Publication Date:
19970931
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
536
Dimensions:
9.34x6.34x1.26 in. 1.91 lbs.

Related Subjects

Business » Marketing
Engineering » Communications » Radar and Microwave
Engineering » Communications » Radio

Cellular Communications: Worldwide Market Development (Artech House Mobile Communications) New Hardcover
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$152.25 In Stock
Product details 536 pages Artech House Publishers - English 9780890069233 Reviews:
"Synopsis" by , As the telecommunications industry introduces competition in the fixed network, this title outlines the successes and failures which accompanied the introduction of competition into the mobile arena and offers an account of the growth and development of markets in this profitable industry.
"Synopsis" by , This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications industry. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current market characteristics and future trends worldwide.
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