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The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls (History & Heritage)

The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls (History & Heritage) Cover

 

Synopses & Reviews

Publisher Comments:

A compendium of America's favorite soft drink, this is an entertaining account of the product that helped define the term "pop culture."

Book News Annotation:

Pop culture authors Gyvel Young-Witzel and Michael Karl Witzel provide text and artwork (vintage photographs, calendars and collectables) to recount the history of the company, covering the development of Coke's flavor, the struggle to control the formula, legal battles, the introduction of vending machines, and the increased demand spurred by baby boomers. Illustrated in color and b&w. Oversize: 9.5x12.25<">.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

In this entertaining account of the product that helped define the term "pop culture, " a well-known Americana/nostalgia author team covers the history of Coke's distinctive flavor, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. 150 photos, some in color.

About the Author

Gyvel Young Witzel is one of the best known American car culture historians. He resides in Austin, Texas.

Product Details

ISBN:
9780896584549
Author:
Young-Witzel, Gyvel
Author:
Witzel, Michael Karl
Publisher:
Voyageur Press
Location:
Stillwater, MN
Subject:
General
Subject:
History
Subject:
Infrastructure
Subject:
Advertising
Subject:
Coca-cola company
Subject:
Advertising specialties
Subject:
Corporate & Business History - General
Edition Description:
Trade Cloth
Series:
History & Heritage
Series Volume:
10381
Publication Date:
20021018
Binding:
Hardback
Language:
English
Illustrations:
Yes
Pages:
144
Dimensions:
12 x 9 x 0.69 in 2.5 lb

Related Subjects

Hobbies, Crafts, and Leisure » Crafts » Miscellaneous Collecting

The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls (History & Heritage)
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Product details 144 pages Voyageur Press (MN) - English 9780896584549 Reviews:
"Synopsis" by ,
In this entertaining account of the product that helped define the term "pop culture, " a well-known Americana/nostalgia author team covers the history of Coke's distinctive flavor, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers. 150 photos, some in color.
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