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Creative Computer Software for Strategic Thinking and Decision Making: A Guide for Senior Management and MIS Professionals

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Creative Computer Software for Strategic Thinking and Decision Making: A Guide for Senior Management and MIS Professionals Cover

 

Synopses & Reviews

Publisher Comments:

Current thinking about how to improve strategic planning (now upgraded to strategic thinking) and decision making by managers at all levels is to employ some aspect of information systems technology. Although this approach has worked well for most organizations, chief executives are now asking their managers to do what they do best but to do it better. But how? Future thinking about improving strategic thinking and decision making involves integrating creativity with the latest in information systems. Hence, the power of the computer can be an important means to assist managers in doing what they do better when employing a creative computer software approach.

Initially, the text looks at a number of areas that are impacted by creativity, with special emphasis on creative computer software. Management decision making is examined from a problem-finding or a forward-looking viewpoint that can benefit from utilizing creative computer software. Not only is this software useful for organizing ideas, but also for getting managers involved in networking ideas in different locations of a company. But more importantly, this software centers on the generation of new ideas. To demonstrate the generation of these ideas, the final part of the text gives a number of real-world applications of creative computer software. Particular emphasis is placed on Idea Fisher 4.0, an effective software package for generating new products and services.

Synopsis:

Future thinking about improving strategic thinking and decision making involves integrating individual creativity with the latest in information systems. That is, the power of the computer, with the assistance of the appropriate creative computer software, can be an important tool for assisting managers to do their jobs better. The use of creative computer software can add a new dimension by enlarging managers' capabilities to visualize and solve present and future problems, as well as develop new opportunities for their organizations.

Synopsis:

Using computer software to extend and expand the creative capability of the human mind.

About the Author

ROBERT J. THIERAUF is Professor of Information and Decision Sciences at Xavier University in Cincinnati, Ohio.

Table of Contents

Utilization of Creativity to Improve Managerial Effectiveness

An Introduction to Creativity to Assist Managers

Look at Managerial Creativity

Creativity Techniques and Managerial Decision Making

Creativity Techniques Useful to Managers

Creativity and Managerial Decision Making

Relationship of Computers to Creativity

Creativity as Practiced in an MIS Environment

Creativity Assisted by Computer Hardware and Software

Applications of Creativity in Fuctional Areas of a Typlical Company

Creativity in Corporate Strategic Thinking

Creativity in Marketing

Creativity in Manufacturing

Creativity in Finance and Accounting

Four Bibliographies

Index

Product Details

ISBN:
9780899307589
Author:
Thierauf, Robert J.
Publisher:
Praeger
Author:
Thierauf, Robert
Location:
Westport, Conn. :
Subject:
Management
Subject:
Strategic planning
Subject:
Decision-making
Subject:
Structural Adjustment
Subject:
Creative ability in business
Subject:
Strategic planning -- Data processing.
Subject:
Management - General
Subject:
Hardware - Personal Computers - General
Subject:
BUSINESS STRATEGY
Edition Description:
Includes bibliographical references and index.
Publication Date:
19930131
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Yes
Pages:
344
Dimensions:
9.46x6.34x1.31 in. 1.59 lbs.

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Related Subjects

Business » Human Resource Management
Business » Management
Business » Strategy
Computers and Internet » Personal Computers » General
History and Social Science » Politics » United States » Politics

Creative Computer Software for Strategic Thinking and Decision Making: A Guide for Senior Management and MIS Professionals New Hardcover
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$144.75 In Stock
Product details 344 pages Quorum Books - English 9780899307589 Reviews:
"Synopsis" by , Future thinking about improving strategic thinking and decision making involves integrating individual creativity with the latest in information systems. That is, the power of the computer, with the assistance of the appropriate creative computer software, can be an important tool for assisting managers to do their jobs better. The use of creative computer software can add a new dimension by enlarging managers' capabilities to visualize and solve present and future problems, as well as develop new opportunities for their organizations.
"Synopsis" by , Using computer software to extend and expand the creative capability of the human mind.
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