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Creative Computer Software for Strategic Thinking and Decision Making: A Guide for Senior Management and MIS Professionalsby Robert J. Thierauf
Synopses & Reviews
Current thinking about how to improve strategic planning (now upgraded to strategic thinking) and decision making by managers at all levels is to employ some aspect of information systems technology. Although this approach has worked well for most organizations, chief executives are now asking their managers to do what they do best but to do it better. But how? Future thinking about improving strategic thinking and decision making involves integrating creativity with the latest in information systems. Hence, the power of the computer can be an important means to assist managers in doing what they do better when employing a creative computer software approach.
Initially, the text looks at a number of areas that are impacted by creativity, with special emphasis on creative computer software. Management decision making is examined from a problem-finding or a forward-looking viewpoint that can benefit from utilizing creative computer software. Not only is this software useful for organizing ideas, but also for getting managers involved in networking ideas in different locations of a company. But more importantly, this software centers on the generation of new ideas. To demonstrate the generation of these ideas, the final part of the text gives a number of real-world applications of creative computer software. Particular emphasis is placed on Idea Fisher 4.0, an effective software package for generating new products and services.
Future thinking about improving strategic thinking and decision making involves integrating individual creativity with the latest in information systems. That is, the power of the computer, with the assistance of the appropriate creative computer software, can be an important tool for assisting managers to do their jobs better. The use of creative computer software can add a new dimension by enlarging managers' capabilities to visualize and solve present and future problems, as well as develop new opportunities for their organizations.
Using computer software to extend and expand the creative capability of the human mind.
About the Author
ROBERT J. THIERAUF is Professor of Information and Decision Sciences at Xavier University in Cincinnati, Ohio.
Table of Contents
Utilization of Creativity to Improve Managerial Effectiveness
An Introduction to Creativity to Assist Managers
Look at Managerial Creativity
Creativity Techniques and Managerial Decision Making
Creativity Techniques Useful to Managers
Creativity and Managerial Decision Making
Relationship of Computers to Creativity
Creativity as Practiced in an MIS Environment
Creativity Assisted by Computer Hardware and Software
Applications of Creativity in Fuctional Areas of a Typlical Company
Creativity in Corporate Strategic Thinking
Creativity in Marketing
Creativity in Manufacturing
Creativity in Finance and Accounting
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