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Cengage Advantage Books: Building a Speech


Cengage Advantage Books: Building a Speech Cover


Synopses & Reviews

Publisher Comments:

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH — a Cengage Advantage Book — continues the tradition of providing proven texts at lower prices.

About the Author

Dr. Metcalfe is the Chair of the Communications Department at the Community College of Baltimore County. He has taught the basic speech course for over 30 years. He is the author of two interactive CD-ROMs on speech training, a videodisc, and the Instructor's Manual to BUILDING A SPEECH, Seventh Edition. In addition to teaching, Dr. Metcalfe is a licensed private pilot, enjoys motorcycling during the warmer months, and playing the piano.

Table of Contents

UNIT 1: E Surveying the Landscape. 1. Introducing the Study of Public Speaking.? 2. Understanding and Reducing Your Apprehension. 3. Building Your First Speech. 4. Analyzing Your Audience. 5. Improving Your Listening Skills. 6. Considering the Ethics of Public Speaking. UNIT II: Preparing the Foundation. 7. Selecting the Topic and Purpose. 8. Conducting Research. 9. Choosing Supporting Materials. UNIT III: Creating the Structure. 10. Organizing the Body of the Speech. 11. Selecting the Introduction and Conclusion. UNIT IV: Refining the Appearance. 12. Using Audiovisual Aids. 13. Considering Language. 14. Developing the Delivery. UNIT V: Considering Different Types of Structures. 15. Speaking to Inform. 16. Speaking to Persuade. 17. Speaking to Persuade: Motivating Audiences. 18. Speaking for Special Occasions. 19. Speaking in Groups.

Product Details

Metcalfe, Sheldon
Wadsworth Publishing Company
Practical approach to public speaking
step-by-step approach
practical public speaking
by-step approach
Publication Date:
Grade Level:
College/higher education:

Related Subjects

Business » Communication
Business » General
Engineering » Communications » General
History and Social Science » Intercultural Communications » General
History and Social Science » Sociology » Media
Reference » Speech and Debate

Cengage Advantage Books: Building a Speech New Trade Paper
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Product details 432 pages Wadsworth Publishing Company - English 9781111348373 Reviews:
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