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Other titles in the Economist series:
Guide to Managing Growth: Strategies for Turning Success Into Even Bigger Success (Economist)
Synopses & Reviews
Successful and ambitious organisations recognise the "growth imperative," but often do not know how to achieve growth and how to sustain it. Growth means change. What worked last year will not necessarily work next year—an organisation that wants to manage growth successfully will need to change things that are not yet broken. Growth, and the change it brings, affects every aspect of the business—people management, marketing, customer and client management, financial management, organisational design, performance management, and measurement. Growth gives rise to problems for businesses of all sizes. A young business run by its entrepreneurial founders will need to invest in structure and systems. Different divisions in a big business will evolve at different speeds and be at different stages of their evolution, each with its own particular issues to address—as well as needing to be satisfactorily reconciled with each other.
This guide explores the various different aspects of growth and outlines strategies and tactics that will enable businesses to address them and move forward to an even more successful future.
"Gets to the nub of what nearly every business finds difficult to get right, with plenty of pertinent insights and advice for managers responsible for achieving growth."
Simon Michaels, Managing Partner, BDO LLP
"Lots of practical guidance and useful insights on the challenges faced by businesses ambitious to grow."
Peter Leach, business adviser and author of Family Businesses: The Essentials
What do we mean by growth? What kind of growth is desirable? How does a business change as it grows?Is there an optimum rate of growth? Can a business grow too quickly? To what extent can and should managers control the rate of growth in a business? What are the real costs of growth—the personal as well as financial costs? What are the enablers of growth? What are the barriers to growth? Do growth and success necessarily go hand in hand?
This book addresses all those questions and many more in its introduction and following eight chapters:
There is also an extensive glossary explaining terms and concepts.
The how-to guide to tackling business growth problems head on
Effectively responding to the demands of a growing company, regardless of size, is one of the great challenges facing businesses in this increasingly competitive climate. Successful growth requires careful attention to the robustness of organizational structure and systems as well as reconciling the different speeds at which different division within a company may develop. Guide to Managing Growth is one of the first and only books to explicitly address these challenges, and help prepare business leaders to grow their business in productive, successful ways.
Jargon-free and to the point, Guide to Managing Growth explores the different aspects of growth and outlines strategies and tactics that will enable businesses to address the issues they face and move forward to a bigger and even more successful future.
About the Author
Rupert Merson teaches new venture development and managing growth at London Business School. Formerly a partner at BDO, he now runs his own consultancy advising firms on how to manage growth. He is the author of several books on management roles and governance, including Rules Are Not Enough.
Table of Contents
1 Introduction 1
2 Stages of growth 4
3 Growth enablers and drivers 31
4 Growth barriers 69
5 Measuring and describing growth 93
6 Financing growth 114
7 People and growth 138
8 Different types of growth 155
9 The changing nature of growth 171
Glossary: an A–Z of growth 177
Notes and further reading 213
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