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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
  1. $18.19 Sale Hardcover add to wish list

    The Enchanted

    Rene Denfeld 9780062285508

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Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Economist)

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Economist) Cover

 

Synopses & Reviews

Publisher Comments:

How to transform any company's marketing function into a non-stop engine of business growth

The one unbreakable rule of today's global business jungle is "Grow or Die". In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service.

  • Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets
  • Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them
  • Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia
  • Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others
  • Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States

Product Details

ISBN:
9781118450505
Publisher:
John Wiley & Sons
Subject:
Marketing - General
Author:
Ellwood, I. I.
Subject:
Introductory Marketing
Subject:
p
Subject:
marketing, marketing strategies, marketing techniques, global marketing strategies, growth, business growth, growth marketing, new product development, product improvement, tools for growth, tools for business growth, marketing tools, marketing growth str
Subject:
Business;Marketing
Subject:
marketing, marketing strategies, marketing techniques, global marketing strategies, growth, business growth, growth marketing, new product development, product improvement, tools for growth, tools for business growth, marketing tools, marketing growth str
Subject:
marketing, marketing strategies, marketing techniques, global marketing strategies, growth, business growth, growth marketing, new product development, product improvement, tools for growth, tools for business growth, m
Subject:
arketing tools, marketing growth strategies, integrating marketing, how to grow a business, how to grow your business, boost sales and grow your business, organizational growth, growing profits, sales growth, company growth, marketing and corporate growth
Subject:
marketing, marketing strategies, marketing techniques, global marketing strategies, growth, business growth, growth marketing, new product development, product improvement, tools for growth, tools for business growth, marketing tools, marketing growth str
Subject:
marketing, marketing strategies, marketing techniques, global marketing strategies, growth, business growth, growth marketing, new product development, product improvement, tools for growth, tools for business growth, marketing tools, marketing growth str
Copyright:
Series:
The Economist
Publication Date:
20130910
Binding:
HARDCOVER
Language:
English
Pages:
240

Related Subjects

Business » Marketing

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Economist)
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Product details 240 pages John Wiley & Sons - English 9781118450505 Reviews:
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