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Smashing Magazine Book #11: Successful Freelancing for Web Designers: The Best of Smashing Magazineby Smashing Magazine
Synopses & Reviews
True to the Smashing Magazine's promise, Successful Freelancing for Web Designers: The Best of Smashing Magazine smashes readers with the information they need to make their life easier. Really. Being a great Web designer or developer is one thing - running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven't had to deal with so far. Written by some of the best in the business, this book incorporates some of the very best of Smashing Magazine's features on working as a freelance web professional.
-Basic Skills of Freelance Web DesignersEssential Habits of An Effective Professional FreelancerCommon Questions of Web DesignersThe Designer Who DeliversCritical Mistakes Freelancers MakeThe Importance of Customer ServiceCreatively Handling the Admin Side of FreelancingPitching Like a ProThe Finances of Freelancing
-Communication with Clients & PartnersHow To Identify and Deal With Different Types Of Clients5 Simple Tips for Improving Designer-Client RelationshipsHow to Communicate with Developers EffectivelyHow to Educate Your Clients on Web DevelopmentHow to Explain to Clients that They Are WrongHow to Respond Effectively to Design CriticismHow to Persuade Your Users, Boss or ClientsHow to Create the Perfect Client Questionnaire
-Marketing - Convincing Strategies for FreelancersGetting Clients: Approaching the CompanyConverting Prospects into ClientsMarketing Rules and Principles for FreelancersHow Many Ideas Do You Show Your Clients?
-Contracts & PricingFreelance Contracts: Do's And Don't'sWhat's In A Price: Guidelines For Pricing Web DesignsQuality-Price-Ratio in Web Design
MAKE YOUR FREELANCE BUSINESS A SUCCESS
Being a great Web designer or developer is one thing – running a successful freelance business another. Whether you already have experience working in a design firm or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven’t had to deal with so far. As a freelance Web designer, you also have to be a project manager, office administrator, accountant, controller, and IT expert.
Written by some of the best in the business, Successful Freelancing for Web Designers incorporates some of the very best of Smashing Magazine’s features on working as a freelance web professional.
TOPICS COVERED INCLUDE:
Successful Freelancing for Web Designers will help you avoid common pitfalls while giving you the knowledge and confidence to set up and run your own successful freelancing business.
Table of Contents
PART I: BASIC SKILLS OF FREELANCE WEB DESIGNERS.
Chapter 1: Essential Habits of an Effective Professional Freelancer.
Chapter 2: Common Questions of Web Designers.
Chapter 3: The Designer Who Delivers.
Chapter 4: Critical Mistakes Freelancers Make.
Chapter 5: The Importance of Customer Service.
Chapter 6: Creatively Handling the Admin Side of Freelancing.
Chapter 7: Pitching Like a Pro.
Chapter 8: The Finances of Freelancing.
PART II: COMMUNICATION WITH CLIENTS AND PARTNERS.
Chapter 9: How to Identify and Deal with Different Types of Clients.
Chapter 10: How to Improve Designer-Client Relationships.
Chapter 11: How to Communicate Effectively with Developers.
Chapter 12: How to Educate Your Clients on Web Development.
Chapter 13: How to Explain to Clients That They Are Wrong.
Chapter 14: How to Respond Effectively to Design Criticism.
Chapter 15: How to Persuade Your Users, Boss, or Clients.
Chapter 16: How to Create the Perfect Client Questionnaire.
PART III: MARKETING: EFFECTIVE STRATEGIES FOR FREELANCERS.
Chapter 17: Getting Clients: Approaching the Company.
Chapter 18: Converting Prospects into Clients.
Chapter 19: Marketing Rules and Principles for Freelancers.
Chapter 20: How Many Ideas Do You Show Your Clients?
PART IV: CONTRACTS AND PRICING.
Chapter 21: Freelance Contracts: Do’s and Don’ts.
Chapter 22: What’s in a Price: Guidelines for Pricing Web Designs.
Chapter 23: Quality-Price Ratio in Web Design.
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