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Guests | May 15, 2013
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More copies of this ISBNThis title in other editionsYour Marketing Sucks.by Mark Stevens
Synopses & ReviewsPublisher Comments:• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.
• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business. • Fire your advertising agency if it even thinks about applying for a Clio or other creative award. • Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents. Synopsis:Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.
About the AuthorMark Stevens, president of MSCO, is one of the nations leading experts in ROI-based marketing and the creator of the Extreme Marketing process. Stevens is an entrepreneur, advisor, business builder, and author of such prominent books as The Big Eight, Sudden Death: The Rise and Fall of E. F. Hutton, and Extreme Management.
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