Poetry Madness
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Lists | March 13, 2015

    Hanya Yanagihara: IMG Nine Tips for Finishing That Novel



    My second novel, A Little Life — about a group of men in New York and their friendship over the course of 30 years — will be published... Continue »

    spacer
Qualifying orders ship free.
$8.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Business- Marketing

This title in other editions

Your Marketing Sucks.

by

Your Marketing Sucks. Cover

 

Synopses & Reviews

Publisher Comments:

• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.

• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.

• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.

• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.

Synopsis:

Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.

About the Author

Mark Stevens, president of MSCO, is one of the nations leading experts in ROI-based marketing and the creator of the Extreme Marketing process. Stevens is an entrepreneur, advisor, business builder, and author of such prominent books as The Big Eight, Sudden Death: The Rise and Fall of E. F. Hutton, and Extreme Management.

Product Details

ISBN:
9781400081691
Author:
Stevens, Mark
Publisher:
Three Rivers Press (CA)
Subject:
Marketing - General
Subject:
Marketing
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade paper
Publication Date:
20050431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
7.90x5.64x.55 in. .39 lbs.

Other books you might like

  1. Rich Dad Poor Dad for Teens: The... Used Trade Paper $8.95
  2. Management: Tasks, Responsibilities,... Used Trade Paper $11.95
  3. Opm: Other People's Money: How To... Used Trade Paper $11.50
  4. The Street Smart Entrepreneur New Trade Paper $14.50
  5. Influentials : One American in Ten... Used Hardcover $14.00
  6. Free Gift Inside!!: Forget the... New Trade Paper $36.00

Related Subjects

Business » Management
Business » Marketing
Education » Writing
History and Social Science » Economics » General
History and Social Science » Politics » General
History and Social Science » Politics » United States » Foreign Policy
History and Social Science » World History » General
Humanities » Philosophy » General
Sports and Outdoors » Sports and Fitness » Track and Field

Your Marketing Sucks. Used Trade Paper
0 stars - 0 reviews
$8.95 In Stock
Product details 240 pages Three Rivers Press (CA) - English 9781400081691 Reviews:
"Synopsis" by , Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.