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Exploring Package Design (Design Exploration)by Chuck Groth
Synopses & Reviews
I have been working in the field as a graphic designer for twenty five years. I brought that experience to the classroom when I began my teaching career five years ago. Professional experience carries you pretty far in teaching, but there comes a time when a truly useful text can give additional cohesion to concepts for students. In the area of package design, however, I was not able to find a book that would serve students in a comprehensive way. By that, I mean there are books of 3-D patterns that teach structure but do not address communication; there are books that show photo after photo of beautifully designed packages, but tell the reader nothing of the engineering that went into the pieces or the production processes involved. Over the years, I've put together a series of assignments for my students that seeks to explore all the concerns of the designer that chooses to go into the field of package design. This book grew from those assignments, those students that met the challenge and the need for a textbook that followed the process of package design from start to finish.
Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.
About the Author
Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.
Table of Contents
Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusion
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