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Exploring the Elements of Design

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Exploring the Elements of Design Cover

 

Synopses & Reviews

Publisher Comments:

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends--all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.

Synopsis:

Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

About the Author

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director. Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.

Table of Contents

Exploring the Elements of Design, Second Edition Table of Contents Preface Chapter 1: Defining the Language of Design Chapter 2: Design and Typography Chapter 3: Design and Image Chapter 4: Design and Color Chapter 5: Managing Effective Design Chapter 6: Creativity and Visual Research Chapter 7: Media for Communication Artists Chapter 8: Finding a Position in the Design Industry Glossary Index

Product Details

ISBN:
9781418038557
Author:
Evans, Poppy
Publisher:
Cengage Learning
Author:
Evans
Author:
Thomas, Mark A.
Author:
Evans, Poppy (Poppy Evans)
Author:
Thomas, Mark
Author:
Cram101 Textbook Reviews
Author:
Poppy
Subject:
Graphic Arts
Subject:
Design - General
Subject:
Commercial art
Subject:
Careers - General
Subject:
Graphic Arts - General
Subject:
Careers
Subject:
graphic desig
Subject:
n; design; design elements; web and new media applications
Subject:
graphic design; design; design elements; web and new media applications
Subject:
General
Subject:
Graphic design
Subject:
Design
Subject:
Design Elements
Subject:
web and new media applications
Subject:
Education-General
Subject:
General-General
Copyright:
Edition Number:
2
Series:
Design Exploration
Publication Date:
August 2007
Binding:
Paperback
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
304
Dimensions:
9.95x8.12x.54 in. 1.56 lbs.

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General

Exploring the Elements of Design Used Trade Paper
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$25.00 In Stock
Product details 304 pages Thomson Delmar Learning - English 9781418038557 Reviews:
"Synopsis" by , Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.
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