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Other titles in the Music Pro Guides series:

Music 3.0: Music Pro Guides

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Synopses & Reviews

Publisher Comments:

The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and more in its comprehensive look at the new music business - Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label - if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes.

Product Details

ISBN:
9781423474012
Author:
Owsinski, Bobby
Publisher:
Hal Leonard Publishing Corporation
Subject:
Business Aspects
Subject:
Internet marketing
Subject:
Music and the Internet
Subject:
Music-Music Business and Songwriting
Copyright:
Series:
Music Pro Guides
Publication Date:
20091131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
217
Dimensions:
10.90x8.40x.60 in. 1.45 lbs.

Related Subjects

Arts and Entertainment » Music » Music Business and Songwriting
Arts and Entertainment » Music » Reference

Music 3.0: Music Pro Guides Used Trade Paper
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$13.95 In Stock
Product details 217 pages Hal Leonard Publishing Corporation - English 9781423474012 Reviews:
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