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Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboardsby Brian Paulen
Synopses & Reviews
Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.
The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.
The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations. What you?ll learn The key functional and technical components of a successful report/dashboard implementation What Microsoft tools are provided both within and without SQL Server 2008 to help you achieve an integrated solution How to determine whether your performance indicators are correct for your business and how to roll them out to your organization in an effective way Who this book is for
This book is for entrepreneurs, technologists, and developers who want to bring clear-cut, reliable reporting into their organization. No prior experience of building analytics and reporting dashboards is required, but basic familiarity with SQL Server 2008 is assumed. Table of Contents An Overview of Analytics Seven Keys to Successful Reporting Projects Key Performance Indicators Microsoft Platform Components for Dashboards Core Components of SQL Server 2008 SQL Server Analysis Services Performance Management Implementation and Maintenance of the Integrated System Case Studies
Providing everything professionals need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008, this guide explains how to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.
SQL Server 2008 is the latest version of Microsofta (TM)s popular SQL Server database product. It has been very well received since its release in July 2008, most notably for its greatly increased reporting and analytical capabilities over previous versions. There is a strong reader demand for information related to these aspects of SQL Server.
This book aims to provide developers and their managers with a complete reference to building reporting dashboards that are able to assimilate information from various sources and integrate with other Microsoft technologies such as SharePoint and PerformancePoint to present that information in flexible ways. It is a generalist guide, and teaches techniques that can be applied to a wide range of reader situations.
About the Apress Pro Series
The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.
You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard-won solutions to problems you will face in your professional programming career.
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Computers and Internet » Computer Languages » SQL