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New Perspectives: Portfolio Projects for Business Communication

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New Perspectives: Portfolio Projects for Business Communication Cover

 

Synopses & Reviews

Publisher Comments:

NEW PERSPECTIVES: PORTFOLIO PROJECTS FOR BUSINESS COMMUNICATION, Second Edition, teaches students how to communicate effectively in today's constantly changing business environment. By solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations, use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices.

About the Author

A prolific, best-selling author, Carol M. Cram has written more than 35 textbooks covering computer applications, business communications, and Internet-related subjects. Ms. Cram is also a long-time faculty member at Capilano College in North Vancouver, where she currently serves as the Convenor of the Executive Support Program, the Program Consultant for Business and Computers in Continuing Education, and an instructor of business and computer-related courses.

Table of Contents

Project 1. Business Communications Overview. Project 2. Email. Project 3. Memos. Project 4. Everyday Letters. Project 5. Sales Letters. Project 6. Negative News Messages. Project 7. Press Releases. Project 8. Proposals. Project 9. Reports. Project 10. Newsletters. Project 11. Brochures. Project 12. Posters, Flyers, Advertisements. Project 13. Web Content. Project 14. Job Search Documents. Project 15. Presentation Planning. Project 16. Persuasive Presentations.

Product Details

ISBN:
9781439037461
Author:
Cram, Carol M.
Publisher:
Course Technology
Author:
Cram, Carol M. (Carol M. Cram)
Subject:
Information technology
Subject:
Word Processing - General
Subject:
Internet-Information
Series:
New Perspectives Series
Publication Date:
20090431
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Pages:
304
Dimensions:
10.70x8.40x.60 in. 1.35 lbs.

Related Subjects

Business » Communication
Business » Human Resource Management
Business » Management
Computers and Internet » Internet » Information
Computers and Internet » Personal Computers » Desktop Applications » Word Processing
Health and Self-Help » Health and Medicine » Medical Specialties

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