Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Best Books of the Year | December 7, 2014

    Gigi Little: IMG Best Kids' Books of 2014



    No, I'm sorry, it's impossible. The best kids' books of 2014? The best? Can't do it. There have been entirely too many exceptional examples of the... Continue »
    1. $11.87 Sale Board Book add to wish list

      Countablock

      Christopher Franceschelli and Peskimo 9781419713743

    spacer
Qualifying orders ship free.
$61.25
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Law- Legal Guides and Reference

Countering Brandjacking in the Digital Age: And Other Hidden Risks to Your Brand (Springerbriefs in Computer Science)

by

Countering Brandjacking in the Digital Age: And Other Hidden Risks to Your Brand (Springerbriefs in Computer Science) Cover

 

Synopses & Reviews

Publisher Comments:

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks.

Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances.

This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks.

This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.

Product Details

ISBN:
9781447155799
Author:
Hofman, Christopher
Publisher:
Springer
:
Keates, Simeon
Subject:
COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce)
Subject:
Law-Legal Guides and Reference
Publication Date:
20131231
Binding:
TRADE PAPER
Language:
English
Age Level:
And Other Hidden Risks to Your Brand (Springerbrie

Related Subjects

Computers and Internet » Internet » eCommerce
History and Social Science » Law » General
History and Social Science » Law » Legal Guides and Reference
Science and Mathematics » Electricity » General Electronics

Countering Brandjacking in the Digital Age: And Other Hidden Risks to Your Brand (Springerbriefs in Computer Science) New Trade Paper
0 stars - 0 reviews
$61.25 In Stock
Product details pages Springer - English 9781447155799 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.