Poetry Madness
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Interviews | March 9, 2015

    Rhianna Walton: IMG Erik Larson: The Powells.com Interview



    Erik LarsonI've been a fan of Erik Larson's riveting brand of narrative history for years, and his latest book, Dead Wake: The Last Crossing of the Lusitania,... Continue »
    1. $19.60 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$229.50
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Business- Management

Other titles in the International Series in Operations Research & Management Science series:

International Series in Operations Research & Management Science #10: Product Variety Managemenglisht

by

International Series in Operations Research & Management Science #10: Product Variety Managemenglisht Cover

 

Synopses & Reviews

Publisher Comments:

The proliferation of new products has become a common phenomenon in today's business world. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies that expand their product and service varieties now face a new set of problems: accurate demand forecasts, controlling production and inventory costs, and providing high quality delivery performance. In addition, marketing managers will often advocate widening product lines for increasing revenue and market share, but increasing product lines can also decrease the efficiency of manufacturing processes and distribution systems. Hence, firms must weigh the benefits of increasing product variety against its cost and determine the optimal level of product variety to offer to their customers. Product Variety Management examines the interrelated problems between the marketing and production functions in industry, and through a series of research survey papers by leading scholars in economics, engineering, marketing, and operations research, the book addresses the following questions: Why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions are drawn from multiple functions and a variety of disciplines. Product Variety Management is a state-of-the-art treatment of a multi-disciplinary approach to product variety.

Table of Contents

Preface. Introduction. 1. Markets and Product Variety Management; K. Lancaster. 2. Variety: From the Consumer's Perspective; B. Kahn. 3. Product Structure, Brand Width and Brand Share; Juin-Kuan Chong, et al. 4. Value of Postponement; Seungjin Whang, Hau Lee. 5. Designing Task Assembly and Using Vanilla Boxes to Delay Product Differentiation: An Approach for Managing Product Variety; J.M. Swaminathan, S.R. Tayur. 6. Design for Variety; M. Martin, et al. 7. Customer Preferences, Supply-Chain Costs, and Product-Line Design; Fangruo Chen, et al. 8. Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration; C. Yano, G. Dobson. 9. Managing Product Variety; K. Ulrich, et al. 10. Managing Variety in Software Features; M.S. Krishnan, et al. Index.

Product Details

ISBN:
9781461375524
Author:
Teck-hua Ho
Publisher:
Springer
Author:
Ho, Teck-Hua
Author:
Tang, Christopher S.
Location:
Boston, MA
Subject:
Operations Research
Subject:
Operation Research/Decision Theory
Subject:
Marketing
Subject:
Production/Logistics/Supply Chain Management
Subject:
Management/Business for Professionals
Subject:
Business management
Subject:
Economics
Subject:
Language, literature and biography
Subject:
Business and Economics
Subject:
Industrial Management
Subject:
Operations Research/Decision Theory
Copyright:
Edition Description:
Softcover reprint of the original 1st ed. 1998
Series:
International Series in Operations Research & Management Science
Series Volume:
10
Publication Date:
20130430
Binding:
TRADE PAPER
Language:
English
Pages:
252
Dimensions:
235 x 155 mm

Related Subjects

Business » Business Plans
Business » General
Business » Human Resource Management
Business » Management
Business » Marketing
Business » Writing
Reference » Science Reference » General
Science and Mathematics » Mathematics » Calculus » General

International Series in Operations Research & Management Science #10: Product Variety Managemenglisht New Trade Paper
0 stars - 0 reviews
$229.50 In Stock
Product details 252 pages Springer - English 9781461375524 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.