Magnificent Marvel Supersale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | March 10, 2015

    J. C. Hallman: IMG One in the Oven; or, Why You Should Suck It Up and Meet Your Favorite Author



    At first, I was dead set against it. I would not try to meet Nicholson Baker while I was writing a book about Nicholson Baker. I had a good reason... Continue »

    spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

The World's Best Books: Taste, Culture, and the Modern Library (Studies in Print Culture and the History of the Book)

The World's Best Books: Taste, Culture, and the Modern Library (Studies in Print Culture and the History of the Book) Cover

 

Synopses & Reviews

Publisher Comments:

In October 1930, Macy's department store in New York City used the inexpensive book series "The Modern Library of the World's Best Books" as a loss-leader to draw customers into the store. Selling for only nine cents a copy, the small-format, modern classics attracted crowds of buyers. Businessmen, housewives, students, bohemian intellectuals, and others waited in long lines to purchase affordable hardbound copies of works by the likes of Tolstoy, Wilde, Joyce, and Woolf. It was a significant moment in American cultural history, demonstrating that a series of books respected and praised by the nation's serf-appointed arbiters of taste could attract a throng of middle-class consumers without damaging its reputation as a vehicle of "serious culture."<P>The Modern Library's reputation stands in sharp contrast to that of similar publishing ventures dismissed by critics as agents of "middlebrow culture, " such as the Book of-the-Month Club. Writers for the New Republic, the Nation, and the Bookman expressed their fears that mass-production and new distribution schemes would commodify literature and deny the promise of American culture. Yet although the Modern Library offered the public a uniformly packaged, preselected set of "the World's Best Books, " it earned the praise of these self-consciously intellectual critics.<P>Focusing on the Modern Library's marketing strategies, editorial decisions, and close attention to book design, Jay Satterfield explores the interwar cultural dynamics that allowed the publisher of the series to exploit the forces of mass production and treat books as commodities while still positioning the series as a revered cultural entity. So successful was this approachthat the modern publishing colossus Random House was built on the reputation, methods, and profits of the Modern Library.

Book News Annotation:

Satterfied (U. of Chicago Library) investigates why The Modern Library series, initiated in 1917, became a revered cultural entity when other books marketed and distributed as mass-produced merchandise were reviled as offensive to taste. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Includes bibliographical references (p. 217-226) and index.

Table of Contents

Establishing the world's best books — Advertising the world's best books — Booming the world's best books — Packaging the world's best books — Selecting the world's best books — Closing the world's best books.

Product Details

ISBN:
9781558493537
Author:
Satterfield, Jay
Publisher:
University of Massachusetts Press
Location:
Amherst
Subject:
General
Subject:
Mass Media - Newspapers
Subject:
Books & Reading
Subject:
Publishing
Subject:
Books and reading
Subject:
Publishers and publishing
Subject:
Literature publishing
Subject:
Monographic series.
Subject:
Popular Culture - General
Subject:
Modern library of the world's best books
Subject:
Books and reading -- United States -- History.
Subject:
Literature publishing -- United States.
Subject:
Literary Criticism : General
Edition Description:
Hardcover
Series:
Studies in Print Culture and the History of the Book (Hardcover)
Series Volume:
238
Publication Date:
20020831
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
248
Dimensions:
9.44x6.26x.89 in. 1.23 lbs.

Related Subjects

Business » Communication
Business » General
History and Social Science » Sociology » General
Humanities » Literary Criticism » General
Reference » Publishing

The World's Best Books: Taste, Culture, and the Modern Library (Studies in Print Culture and the History of the Book)
0 stars - 0 reviews
$ In Stock
Product details 248 pages University of Massachusetts Press - English 9781558493537 Reviews:
"Synopsis" by , Includes bibliographical references (p. 217-226) and index.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.