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Other titles in the Morgan Kaufmann Series in Interactive Technologies series:

Forms That Work: Designing Web Forms for Usability (Interactive Technologies)

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Forms That Work: Designing Web Forms for Usability (Interactive Technologies) Cover

ISBN13: 9781558607101
ISBN10: 1558607102
Condition:
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Synopses & Reviews

Publisher Comments:

Forms are everywhere on the web – for registration and communicating, for commerce and government. Good forms make for happier customers, better data, and reduced support costs. Bad forms fill your organization’s databases with inaccuracies and duplicates and can cause loss of potential consumers.

Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web. Liberally illustrated with full-color examples, it guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.

*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.

*Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.

*Includes dozens of examples — from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).

*Foreword by Steve Krug, author of the best selling Don't Make Me Think!

Synopsis:

If offered a choice, most people would avoid using forms. For most of us that choice isn't available. We use forms countless times daily - both at work and at home. The hassles and frustration involved with errors messages, unnecessary required fields, and reentering information can make or break a users perception of a company (both from the support and supply side). Usable forms are more important than ever, with the unprecedented number of online transactions, online and form based business to business and business to customer tracking and communication.

Creating Forms that works focuses on nothing but forms and how to design them effectively and efficiently. From gathering for the right information, to making questions easy to answer, to layout, to usability testing — this book covers all the fundamentals of form design. And in the process aids in making all of our lives a little easier.

* Presents an invaluable methodology for creating usable, efficient, and accurate forms

* Offers self-contained, easy to reference chapters for quick design guidance

* Features case studies that show readers real-life examples of best and worst practices of form design

Table of Contents

Introduction: What is a form?

What is a form?

1. Persuading people to answer

Pick the right moment to ask a question

Think about relationship question by question

Follow three rules that that influence response rates

Think about who will answer your questions

Summary

Interlude: Registration forms: rules and suggestions

2. Gathering the right information

Find out why you need the information

Check if your organization already holds the information

Find out what others ask for

Summary: only ask for information that you need

Case study: conference registration form

3. Making questions easy to answer

How questions work

Make it easy to understand the question

Make it easy to find the answer

Judging the answer: avoiding privacy errors

Placing the answer: avoiding category errors

Summary: writing questions

Case study: avoiding choice points

4. Writing instructions

Writing instructions

Rewriting instructions in plain language

Cut the instructions that aren't needed

Move the instructions to where they are needed

A before- and after- example

Summary: Writing instructions

Interlude: help for forms

5. Choosing between drop-downs and other controls

Picking controls for your forms

How users expect controls to work

Use these six questions to choose the right control

Specialist controls may help

Think about the form as a whole

Summary: Providing the answer

Interlude: names and addresses

6. Making the form flow easily

Make the form flow easily

Use progress indicators

Avoid surprising users with sudden changes

Be gentle with errors

Say ‘thanks’ to close the conversation

Conversational flow – summary

Interlude: why we hate pop-ups

7. Taking care of the details

Taking care of the details

Where to put the labels compared to the fields

Colons at the end of labels?

Sentence or title case for labels?

How to indicate required fields

Choosing legible text: fonts and words

Summary

Interlude: serif or sans-serif

8. Making the form look easy

What makes a form look good

Make sure users know who you are: logos and branding

Make your form look tidy with grids

Make it look organized with grouping

Avoid two-column forms

Summary

Case study: an appearance makeover

9. Testing (the best bit)

We're passionate about usability testing

How to do really good usability testing of forms

Final message from this book

Appendices

Suggestions for further reading

References

Acknowledgements

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Sundancer380, January 6, 2011 (view all comments by Sundancer380)
I have been in the forms business for more than 20 years, I remember when the first claims of a paperless office were being discussed. Yet, to this day I have seen little change in the mind set of the companies and governments that use forms. Over the last three years, one thing that I have seen is that the most successful companies have paid the price up front for usable forms and it paid off in cash and happy customers (users). Today the word "form" is somewhat fuzzy, my definition of a form is anything that requires a user to provide input to a system. The input may be a paper form, a web form or a fillable PDF. I have had the pleasure of working with some young and innovative people in the User Experience market over the past two years. After reading "Forms that Work" I can't help but think these user experience experts had to have read the book before I did. In the past 20 years I have worked with the majority of the Fortune 1000 and despite the recommendations from my team for them to take the time to re-think, re-design, re-create their forms, we have been forced to use the original concept and design more often than I would like to admit. I think "Forms that Work" should be required reading for all CIO's and CEO's. I am confident marketing and UX people get it, but not as confident that the C level executives are giving these people the power they need to improve the processes that involve forms. In spite of the fact that we all know a good experience is something we are all willing to repeat and a bad experience is one we want end even before it is over and never repeat. Thanks for your great ideas!, Sundancer380
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Product Details

ISBN:
9781558607101
Author:
Jarrett, Caroline
Publisher:
Morgan Kaufmann Publishers
Author:
Gaffney, Gerry
Subject:
Internet - Web Site Design
Subject:
Social Aspects - Human-Computer Interaction
Subject:
User Interfaces
Subject:
Web - Page Design
Subject:
Internet - General
Series:
Morgan Kaufmann Series in Interactive Technologies
Publication Date:
20081031
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
288
Dimensions:
9.25 x 7.5 in

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Related Subjects

Computers and Internet » Computers Reference » Social Aspects » Human and Computer Interaction
Computers and Internet » Graphics » User Interface
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Publishing

Forms That Work: Designing Web Forms for Usability (Interactive Technologies) New Trade Paper
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Product details 288 pages Morgan Kaufmann Publishers - English 9781558607101 Reviews:
"Synopsis" by , If offered a choice, most people would avoid using forms. For most of us that choice isn't available. We use forms countless times daily - both at work and at home. The hassles and frustration involved with errors messages, unnecessary required fields, and reentering information can make or break a users perception of a company (both from the support and supply side). Usable forms are more important than ever, with the unprecedented number of online transactions, online and form based business to business and business to customer tracking and communication.

Creating Forms that works focuses on nothing but forms and how to design them effectively and efficiently. From gathering for the right information, to making questions easy to answer, to layout, to usability testing — this book covers all the fundamentals of form design. And in the process aids in making all of our lives a little easier.

* Presents an invaluable methodology for creating usable, efficient, and accurate forms

* Offers self-contained, easy to reference chapters for quick design guidance

* Features case studies that show readers real-life examples of best and worst practices of form design

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