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25 Remote Warehouse Business- Writing

Data Warehousing and Business Intelligence for E-Commerce

by

Data Warehousing and Business Intelligence for E-Commerce Cover

 

Synopses & Reviews

Publisher Comments:

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.

Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.

Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

* Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.

* Presents information that is written for both consultants and practitioners in companies of all sizes.

* Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.

* Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.

* Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.

* Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.

* Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

Synopsis:

onomy and new economy companies develop long-lived and successful e-commerce strategies.

  • Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

  • Synopsis:

    marked by extensive customer self-input.

  • Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.

  • Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

  • About the Author

    Alan Simon is a leading authority on data warehousing and database technology. He is the author of 26 books, including the previous edition of this book and the forthcoming Data Warehousing and Business Intelligence for e-Commerce, available from Morgan Kaufmann Publishers in early 2001. He currently provides data warehousing-related consulting services to clients.Steven L. Shaffer is currently specializing in the e-business technology market and was formerly the director of sales for Belenos, Inc., a firm specializing in providing e-business and network infrastructure services to the service provider marketplace. He was also formerly a vice president with SSDS, Inc., a Denver-based security and systems integration firm, and a branch manager with Sprint e-Solutions. Mr. Shaffer is currently a senior manager at Sprint.

    Table of Contents

    Part I: Foundations: Concepts and Business Models

    Chapter 1: Background, Terminology, Opportunity, and Challenges

    Chapter 2: Business-to-Consumer Data Warehousing

    Chapter 3: Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models

    Chapter 4: Business-to-Business Data Warehousing

    Chapter 5: e-Government and Data Warehousing

    Chapter 6: Business-to-Employee Models and Data Warehousing

    Part II: Building Blocks, Challenges, and Solutions

    Chapter 7: Core Technologies and Building Blocks

    Chapter 8: Products for e-Commerce Intelligence

    Chapter 9: Data Quality and Integrity Issues

    Chapter 10: Information Privacy and Systems Security Issues for e-Commerce Environments

    Chapter 11: Solutions Architecture Case Study

    Product Details

    ISBN:
    9781558607132
    Author:
    Simon, Alan R.
    Author:
    Shaffer, Steven L.
    Author:
    Shaffer, Simon, Alan R., Steven L.
    Author:
    Shaffer, Simon, Alan, Steven
    Publisher:
    Morgan Kaufmann Publishers
    Location:
    San Francisco, Calif.
    Subject:
    Entrepreneurship
    Subject:
    Electronic Commerce
    Subject:
    Database Management - General
    Subject:
    Marketing - Multilevel
    Subject:
    Data warehousing
    Subject:
    Business intelligence
    Subject:
    Industrial marketing
    Subject:
    E-Commerce
    Subject:
    Database Management - Data Warehousing
    Subject:
    E-Commerce - General
    Subject:
    Information Storage & Retrieval
    Subject:
    Business Writing
    Edition Description:
    Revised
    Series:
    The Morgan Kaufmann Series in Data Management Systems
    Series Volume:
    no. 77-4
    Publication Date:
    20010531
    Binding:
    TRADE PAPER
    Language:
    English
    Illustrations:
    Yes
    Pages:
    320
    Dimensions:
    9.25 x 7.375 in

    Related Subjects

    Business » General
    Business » Small Businesses » General
    Business » Start Up Business
    Business » Writing
    Computers and Internet » Database » Database Management
    Science and Mathematics » Biology » General

    Data Warehousing and Business Intelligence for E-Commerce New Trade Paper
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    $69.50 In Stock
    Product details 320 pages Morgan Kaufmann Publishers - English 9781558607132 Reviews:
    "Synopsis" by , onomy and new economy companies develop long-lived and successful e-commerce strategies.

  • Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

  • "Synopsis" by , marked by extensive customer self-input.

  • Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.

  • Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

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