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David MitchellDavid Mitchell's newest mind-bending, time-skipping novel may be his most accomplished work yet. Written in six sections, one per decade, The Bone... Continue »
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Sign Wars: Cluttered Landscape of Advertising, the (Critical Perspectives)

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Sign Wars: Cluttered Landscape of Advertising, the (Critical Perspectives) Cover

 

Synopses & Reviews

Synopsis:

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity.

Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising.  It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

 

About the Author

Robert L. Goldman, Ph.D., is Professor of Sociology and Anthropology at Lewis and Clark College in Portland, OR.

Stephen Papson, Ph.D, is Professor of Sociology at St. Lawrence University in Canton, NY.

Table of Contents

Introduction:

Sign Value, Appropriation, and Cultural Crisis

1. Sign Wars

2. Advertising in the Age of Hypersignification

3. Yo! Hailing the Alienated Spectator

4. The Flip Side of Jadedness: Memory and a Sense of Place

5. Authenticity in the Age of the Poseur

6. Green Marketing and the Commodity Self

7. The Corporate Politics of Sign Values

Conclusion

Product Details

ISBN:
9781572300149
With:
Papson, Stephen
Publisher:
Guilford Publications
With:
Papson, Stephen
Author:
Goldman, Robert
Author:
Papson, Stephen
Subject:
Advertising & Promotion
Subject:
Popular Culture
Subject:
Advertising
Subject:
Cynicism
Subject:
Popular Culture - General
Subject:
Advertising -- Social aspects.
Subject:
Business-Advertising
Edition Description:
Trade Cloth
Series:
Critical Perspectives
Publication Date:
19960531
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
323
Dimensions:
9.25 x 7.5 in

Related Subjects

Business » Advertising
Business » General
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Sociology » General

Sign Wars: Cluttered Landscape of Advertising, the (Critical Perspectives) New Hardcover
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Product details 323 pages Guilford Publications - English 9781572300149 Reviews:
"Synopsis" by ,
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity.

Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising.  It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

 

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