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The Business of Children's Entertainment (Guilford Communication Series)

The Business of Children's Entertainment (Guilford Communication Series) Cover

 

Synopses & Reviews

Publisher Comments:

For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a material world of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.

Book News Annotation:

Analyzes the material world of childhood in terms of the profit motive. Starting with the child as consumer and as audience, the issues considered include the structure of entertainment and toy industries, programs and products that demonstrate changes in the market, new alliances that continue the consumer-oriented trends, and expansion into the international marketplace.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

About the Author

Norma Odom Pecora, PhD, teaches in the School of Telecommunications at Ohio University. Her areas of interest include issues of gender and childhood; topics that inform the courses she teaches and her research work. She is currently working on the contribution of popular culture to the construction of identity in young girls.

Table of Contents

1. Children Become Consumers

2. Children Become Audiences

3. The Industries: Television and Toy

4. Case Studies: Smurfs and He-Man and ThunderCats

5. Alternatives

6. The Media Marketplace

7. International Expansion

8. Consequences

Product Details

ISBN:
9781572302808
Author:
Pecora, Norma Odom
Author:
Pecora, Norm
Publisher:
Guilford Publications
Location:
New York :
Subject:
Communication
Subject:
Mass media
Subject:
Consumer behavior
Subject:
Corporate History
Subject:
Marketing - Research
Subject:
Advertising
Subject:
Children's paraphernalia
Subject:
Motion pictures and children
Subject:
Children's clothing industry.
Subject:
Advertising -- Children's paraphernalia.
Subject:
Consumer Behavior - General
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Toy industry.
Subject:
Child consumers
Subject:
Business;Marketing
Edition Description:
Trade Cloth
Series:
Guilford Communication Series
Publication Date:
19971131
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
190
Dimensions:
9 x 6 in

Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Writing
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General
History and Social Science » Sociology » Media

The Business of Children's Entertainment (Guilford Communication Series)
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Product details 190 pages Guilford Publications - English 9781572302808 Reviews:
"Synopsis" by ,
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

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