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    Migratory Animals is mostly set in Texas during the first years of the most recent recession, when the cast of characters — an eclectic group... Continue »
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Business of Children's Entertainment (98 Edition)

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Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Synopsis:

For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

Product Details

ISBN:
9781572307742
Author:
Pecora, Norma Odom
Publisher:
Guilford Publications
Author:
ecora
Author:
Norma Odom P
Subject:
General
Subject:
Communication
Subject:
Corporate History
Subject:
Marketing - Research
Subject:
Consumer Behavior - General
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Business;Marketing
Edition Description:
Trade Paper
Series:
Guilford Communication Series
Publication Date:
20020331
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Pages:
190
Dimensions:
9 x 6 in

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Related Subjects

Business » General
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Business of Children's Entertainment (98 Edition) Used Trade Paper
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Product details 190 pages Guilford Publications - English 9781572307742 Reviews:
"Synopsis" by ,
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.

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