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Other titles in the Contemporary World Issues series:
Consumer Culture: A Reference Handbook (Contemporary World Issues)by Douglas Goodman
Synopses & Reviews
The phrase "shop till you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of the consumer culture, which reveals that our fascination with consuming shows not only the hidden significance of everyday items, such as sugar and fashionable clothing, but also reveals the uniqueness of our way of life.
Consumer Culture also presents the views of economists and sociologists who see consumption as an expression of freedom. The book covers the social impact of consumption, examining such dubious milestones as physical attacks upon McDonald's and Starbucks, and best sellers that are critical of consumption. There is coverage of important research, such as whether consumers are making rational or impulsive choices and the effect of advertising on children.
Book News Annotation:
This volume, a critical introduction to the history, elements, and future of consumer society, begins with a history of fashion and the development of modern day shopping. The authors discuss the contradictions of consumer culture, including how we use consumption itself to express our disgust with consumption. Also covered is how inequality works in consumer culture, both on an individual/societal and a global level, and its political ramifications. Resources include relevant companies and characters, organizations and agencies, and further resources.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
SERIES HIGHLIGHTS: - Thematic essay and topical entry formats- Extensive resources for further research- Coverage of critical issues facing America and the world
An engrossing review of the development of global consumerism and its impact on sociological issues.
â€¢ Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more
â€¢ Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production
â€¢ An authoritative, yet easy-to-grasp account of the history of consumer culture and its social impact
â€¢ An unbiased account of the advantages and disadvantages of a consumer society
â€¢ Helps the reader to see the historical and social significance of ordinary activities surrounding consumerism
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