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Other titles in the BK Currents series:

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision (BK Currents)

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision (BK Currents) Cover

ISBN13: 9781576754580
ISBN10: 1576754588
Condition: Standard
Dustjacket: Standard
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Synopses & Reviews

Publisher Comments:

  • By the bestselling author and host of the flagship show on the Air America radio network, heard coast to coast and on satellite radio
  • Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine
  • Offers exercises and examples throughout to help readers put the concepts they’re learning into practice
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it’s not drilling for oil, it’s exploring for energy.

Conservatives didn't intuit the path to persuasive messaging — they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science — as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.

Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there — in everything from advertising to political rants — and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

Book News Annotation:

Millions of Americans vote as if their economic interests match those of multinational corporations and the super rich. How did this happen? Hartmann, the host of a nationally syndicated Air America radio program and author of 20 books, argues that the apologists of the Right have become masters of subconscious aspects of political communication, and explains how liberals can use the same communication techniques to counter right-wing disinformation. Drawing on his background as a psychotherapist, advertising executive, and radio host, he reviews the way the brain processes information and implications for how we perceive messages and make decisions, providing examples from the Revolutionary period through the present day. The readership for the book includes politicians, activists, and general readers. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

About the Author

Thom Hartmann is the host of a nationally syndicated Air America Radio program and is the author of eighteen previous books, including The Last Hours of Ancient Sunlight: The Fate of the World and What We Can Do Before It's Too Late; We the People: A Call to Take Back America; What Would Jefferson Do?, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights. Find out more at www.thomhartmann.com.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

PETER TEIMAN CLARK, November 19, 2007 (view all comments by PETER TEIMAN CLARK)
Hi,PETER TEIMAN CLARK here,
A book that attempts to introduce creativity into pragmatic thought.
Thanks,
PETER TEIMAN CLARK
Sweden

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Product Details

ISBN:
9781576754580
Subtitle:
How to Win Hearts, Change Minds, and Restore America's Original Vision
Author:
Hartmann, Thom
Manufactured:
Berrett-Koehler Publishing
Author:
Hartmann, Thom
Publisher:
Berrett-Koehler Publishers
Subject:
Civics
Subject:
Political Process - Elections
Subject:
Philosophy
Subject:
Liberalism
Subject:
Political Ideologies - Conservatism & Liberalism
Subject:
Political Process - General
Subject:
United States Politics and government.
Subject:
Radio personalities - United States
Subject:
Politics - General
Subject:
CourseSmart Subject Description
Subject:
BEST SELLERS, CURRENT AFFAIRS, ACTIVISM, BEST SELLERS
Copyright:
Edition Description:
Print PDF
Series:
BK Currents (Hardcover)
Publication Date:
20071101
Binding:
Hardback
Language:
English
Pages:
220
Dimensions:
9.24x6.54x.89 in. 1.07 lbs.

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Related Subjects

History and Social Science » American Studies » Culture Wars
History and Social Science » Politics » Activism and Peace Studies
History and Social Science » Politics » General
History and Social Science » Politics » United States » Culture
History and Social Science » Politics » United States » Politics

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision (BK Currents) Used Hardcover
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Product details 220 pages Berrett-Koehler Publishers - English 9781576754580 Reviews:
"Synopsis" by ,
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
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