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Framing the Future: How Progressive Values Can Win Elections and Influence Peopleby Bernie Horn
Synopses & Reviews
Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don't want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections?
In ""Framing the Future,"" author Bernie Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values--freedom, opportunity, and security--to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters.
Book News Annotation:
Horn (Senior Director for Policy and Communications at the Center for Policy Alternatives) argues that progressive candidates can consistently win elections in the United States by learning how to frame their messages and gear them towards the "persuadable" voters, who believe in conservative principles but progressive policies. Using polling data to back up his arguments, he offers advice on how to structure political messages for a range of political issues and government processes. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Horn offers readers an original, field-tested framework of values and shows how progressives can use it to find common ground with mainstream voters, demonstrating that their positions are more in sync with American ideals than conservative politicians views.
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