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1 Burnside Business- Reference

Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition

by

Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition Cover

 

Synopses & Reviews

Publisher Comments:

Leverage the power of effective writing

 

Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, Be a Brilliant Business Writer will help you write to boost the bottom line, win professional accolades, and gain greater job security.

Synopsis:

Leverage the power of effective writing

" "

"Be a Brilliant Business Writer" gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, "Be a Brilliant Business Writer" will help you write to boost the bottom line, win professional accolades, and gain greater job security.

About the Author

JANE CURRY earned her PhD in English Education from the University of Chicago. DIANA YOUNG received her PhD in English from Stanford. Their company, Curry Young Consultants, Inc., based in the Chicago area, delivers customized writing and editing services to high-profile corporate clients and to employees at every level—from the mailroom to the C-suite.

Table of Contents

Introduction ix

 

Chapter 1:

If you want to write persuasively 1

 

Chapter 2:

If you want readers to actually read and respond to what you’ve written 13

 

Chapter 3:

If you want to write clearly and concisely 38

 

Chapter 4:

If you want to write with the right tone 51

 

Chapter 5:

If you think you should write the way you talk 57

 

Chapter 6:

If you want to make your writing flow 61

 

Chapter 7:

If you want your business writing to be more creative 70

 

Chapter 8:

If you think you have to create a formal outline before you start writing 72

 

Chapter 9:

If you know what you want to say but aren’t sure

where to start 73

 

Chapter 10:

If you need to write for senior management 80

 

Chapter 11:

If you need to share technical information 87

 

Chapter 12:

If you want to write procedures people can actually follow 97

 

Chapter 13:

If you don’t want your email to land you in jail or lose you your job 106

 

Chapter 14:

If you need to convey bad news 110

 

Chapter 15:

If you want to write financial documents that work for senior management  117

 

Chapter 16:

If you want to write persuasive PowerPoint presentations 136

 

Chapter 17:

If you want to write executive summaries, sales letters, and email that increase your win ratio 148

 

Chapter 18:

If you want to send a thank-you or a follow-up note 169

 

Chapter 19:

If you want to write resumes and cover lettersthat will get you noticed—in a good way 176

 

Chapter 20:

If you want to know when an email isn’t the best political choice 187

 

Chapter 21:

If you want to make the leap from academic to business writing without self-destructing 190

 

Chapter 22:

If you want to make sure your writing is right 201

 

Endnotes 204

 

Acknowledgments 207

 

Index 209

Product Details

ISBN:
9781580082228
Subtitle:
Write Well, Write Fast, and Whip the Competition
Author:
Curry, Jane
Author:
Young, Diana
Author:
Curr
Author:
y, Jane
Publisher:
Ten Speed Press
Subject:
Business Communication - General
Subject:
Writing Skills
Subject:
Business Communication
Subject:
Business Writing
Subject:
Reference-Writing as a Business
Edition Description:
Trade paper
Publication Date:
20101005
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
ONE COLOR
Pages:
224
Dimensions:
8.07 x 5.43 x .69 in .54 lb

Related Subjects

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Business » Writing
Reference » Writing » General
Reference » Writing » Writing as a Business
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Transportation » Aviation » General

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Product details 224 pages Ten Speed Press - English 9781580082228 Reviews:
"Synopsis" by , Leverage the power of effective writing

" "

"Be a Brilliant Business Writer" gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, "Be a Brilliant Business Writer" will help you write to boost the bottom line, win professional accolades, and gain greater job security.

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