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Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition

by

Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition Cover

 

Synopses & Reviews

Publisher Comments:

This straight-to-the-point guide identifies the 30 most critical businesswriting quandaries and offers succinct solutions.

Formatted as prompts such as “When you have to critique a colleague’s work and want to avoid retaliation,” or “When you must deliver bad news to a client and still hope to retain their business,” Be a Better Business Writer helps working professionals leverage their writing skills to create more effective documents in less time. Curry and Young present 30 typical—often tricky—workplace scenarios with solutions for handling them articulately and appropriately in a letter or email. When readers are asked to “put it in writing,” Be a Better Business Writer can elevate their correspondence into eloquent and impactful communiqués.

Synopsis:

Leverage the power of effective writing

Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, Be a Brilliant Business Writer will help you write to boost the bottom line, win professional accolades, and gain greater job security.

About the Author

JANE CURRY earned her PhD in English Education from the University of Chicago. DIANA YOUNG received her PhD in English from Stanford. Their company, Curry Young Consultants, Inc., based in the Chicago area, delivers customized writing and editing services to high-profile corporate clients and to employees at every level—from the mailroom to the C-suite.

Table of Contents

Introduction ix

Chapter 1:

If you want to write persuasively 1

Chapter 2:

If you want readers to actually read and respond to what you’ve written 13

Chapter 3:

If you want to write clearly and concisely 38

Chapter 4:

If you want to write with the right tone 51

Chapter 5:

If you think you should write the way you talk 57

Chapter 6:

If you want to make your writing flow 61

Chapter 7:

If you want your business writing to be more creative 70

Chapter 8:

If you think you have to create a formal outline before you start writing 72

Chapter 9:

If you know what you want to say but aren’t sure

where to start 73

Chapter 10:

If you need to write for senior management 80

Chapter 11:

If you need to share technical information 87

Chapter 12:

If you want to write procedures people can actually follow 97

Chapter 13:

If you don’t want your email to land you in jail or lose you your job 106

Chapter 14:

If you need to convey bad news 110

Chapter 15:

If you want to write financial documents that work for senior management 117

Chapter 16:

If you want to write persuasive PowerPoint presentations 136

Chapter 17:

If you want to write executive summaries, sales letters, and email that increase your win ratio 148

Chapter 18:

If you want to send a thank-you or a follow-up note 169

Chapter 19:

If you want to write resumes and cover lettersthat will get you noticed—in a good way 176

Chapter 20:

If you want to know when an email isn’t the best political choice 187

Chapter 21:

If you want to make the leap from academic to business writing without self-destructing 190

Chapter 22:

If you want to make sure your writing is right 201

Endnotes 204

Acknowledgments 207

Index 209

Product Details

ISBN:
9781580086080
Subtitle:
Write Well, Write Fast, and Whip the Competition
Publisher:
Ten Speed Press
Author:
Curry, Jane
Author:
Young, Diana
Author:
Jane Curry
Author:
Diana Young
Subject:
Reference : Writing Skills
Subject:
Business Communication - General
Subject:
Writing Skills
Subject:
Business Communication
Subject:
Business Writing
Subject:
Business/Reference
Subject:
Business & Economics : Business Communication - General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20101005
Binding:
ELECTRONIC
Language:
English
Pages:
224

Related Subjects

Business » Communication
Business » Writing
Reference » Writing » General

Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition
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$ In Stock
Product details 224 pages Ten Speed Press - English 9781580086080 Reviews:
"Synopsis" by , Leverage the power of effective writing

Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry and Diana Young will show you how to convey your message with clarity and power, increase your productivity by reducing rewrites, and provide just the right tone for navigating the minefield of office politics. With its smart, savvy advice, Be a Brilliant Business Writer will help you write to boost the bottom line, win professional accolades, and gain greater job security.

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