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Visual Design Fundamentals: A Digital Approach with CDROM (Charles River Media Graphics)

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Synopses & Reviews

Publisher Comments:

Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe« Illustrator« and Photoshop«. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line and shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.

Book News Annotation:

Aimed at beginning to intermediate students of art and design, this textbook teaches the fundamentals of classic two-dimensional visual design and demonstrates how these principles may be applied digitally. A series of tutorials uses Adobe Illustrator and Photoshop to explore various creative options. The volume features full-color illustrations throughout. The Windows- and Macintosh-compatible CD- ROM contains all of the files needed to complete the projects in the book.
Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Aimed at beginning to intermediate students of art and design, this textbook teaches the fundamentals of classic two-dimensional visual design and demonstrates how these principles may be applied digitally. A series of tutorials uses Adobe Illustrator and Photoshop to explore various creative options. The volume features full-color illustrations throughout. The Windows- and Macintosh-compatible CD- ROM contains all of the files needed to complete the projects in the book. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

Synopsis:

Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe Illustrator and Photoshop. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line and shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.

About the Author

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.

Table of Contents

Introduction Chapter 1: Design Elements. Chapter 2: Principles Design Principles. Chapter 3: Introduction to Content and Form: Problem Solving and the Digital Process. Chapter 4: Design Project 1 (Part One): Abstraction Through Simplification. Chapter 5: Design Project 1 (Part Two): Abstraction Through Repetition. Chapter 6: Design Project 1 (Part Three): Abstraction Using Line and Shape. Chapter 7: Design Project 1 (Part Four0: Abstraction Using Type Combination. Chapter 8: Design Project 2: Using Methods of Abstraction to Create a Logo. Chapter 9: Design Project 3: Figure Abstration and Nonobjective Shape. Chapter 10: Design Project 4: Value. Chapter 11: Design Project 5: Color and Color Theory. Chapter 12: Design Project 6: Typeface Design. Chapter 13: Design Project 7: Digital Montage/Collage

Product Details

ISBN:
9781584504931
Subtitle:
A Digital Approach
Publisher:
Cengage Learning
Author:
Hashimoto, Alan
Author:
Clayton, Mike
Author:
Hashimoto, Alan (Alan Hashimoto)
Subject:
Computer-aided design
Subject:
Image processing
Subject:
Computer graphics -- Design.
Subject:
Computer Graphics - General
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Graphic Arts
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements; Line; shape; negative space; volume; value; color; and texture); Design Principles ;harmony; unity; repetition; rhythm; continuity; variety; contrast; visual weight; focal point; visual hierarchy; balance; and color theory; Content and Fo
Subject:
Design Elements
Subject:
Line
Subject:
Shape
Subject:
negative space
Subject:
Volume
Subject:
Value
Subject:
Color
Subject:
and texture)
Subject:
Design Principles
Subject:
Harmony
Subject:
Unity
Subject:
Repetition
Subject:
Rhythm
Subject:
Continuity
Subject:
Variety
Subject:
Contrast
Subject:
visual weight
Subject:
focal point
Subject:
visual hierarchy
Subject:
Balance
Subject:
and color theory
Subject:
Content and Fo
Subject:
Content and Form Shape Abstraction. Object-Oriented (Vector) Software Vector Tools
Subject:
Chapter 5 Shape as a Design Balance
Subject:
scanning
Subject:
LAYERS
Subject:
Tracing
Subject:
Pen Tool
Subject:
drawing tools
Subject:
Type Combination.
Subject:
Letters
Subject:
Adobe illustrator
Subject:
Illustrator
Subject:
Adobe Photoshop
Subject:
Photoshop
Subject:
Photoshop CS2
Subject:
Type Tool
Subject:
Transform Tools
Subject:
Pathfinder
Subject:
Clipping Masks
Subject:
Fills
Subject:
Strokes
Subject:
Non-Objective Shapes
Subject:
Sequence and Continuity
Subject:
Closed and Open Form. Adobe Illustrator
Subject:
Photographs
Subject:
Photography
Subject:
Sub-Layers
Subject:
Swatches Palette
Subject:
Gradients
Subject:
Gray Scale
Subject:
Color Theory
Subject:
Color Schemes
Subject:
Saturation
Subject:
Intensity
Subject:
Tonality
Subject:
Color Harmony
Subject:
Color Contrast
Subject:
Color Composition
Subject:
Stylization
Subject:
Distortion
Subject:
Mixing Colors
Subject:
Color Gradients
Subject:
Color Swatches Palette
Subject:
CMYK
Subject:
Physical geography
Subject:
Typography
Subject:
Typefaces
Copyright:
Edition Number:
2
Edition Description:
Paperback
Series:
Charles River Media Graphics
Publication Date:
August 2006
Binding:
Paperback
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
424
Dimensions:
9.48x7.32x.95 in. 2.22 lbs.

Related Subjects

Computers and Internet » Internet » General

Visual Design Fundamentals: A Digital Approach with CDROM (Charles River Media Graphics)
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Product details 424 pages Charles River Media - English 9781584504931 Reviews:
"Synopsis" by , As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.
"Synopsis" by , Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe Illustrator and Photoshop. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line and shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.
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